Key Account Manager | Scrabble
Posted on April 27, 2025
Job Description
Role Brief : We at Kapiva are scouting for a KAM who can own, manage and build relationships with customers (key accounts) and help deliver Kapiva business objectives on these platforms.
Role: Key Account Manager - Ecommerce
Reporting Position: VP Ecommerce
Qualification: MBA - Sales & Marketing + Experience in E-Commerce
Profile Experience: 2-3 Years Candidate
Responsibilities:
- Should have worked either as a Category Manager with E-Com platform or have worked as KAM for E-Comm channel with a manufacturing organization - Proven work experience in E-Com of at least 3 yrs.
- Proficient in Key Account Management, managing data, and leveraging insights to drive penetration. - Entrepreneurial mindset to get the job done single-handedly.
- Strong Analytical as well as Communication skills
- This role would be responsible for driving sales of Kapiva portfolio on different customers (online platforms).
- Would be the POC for entire external customer management and would liaison with internal teams on driving customer business partnership.
- Develop strategic plans for the Kapiva brands in line with business and sales objectives.
- Act as the key business management contact for category managers at eCommerce platforms.
- The creation of strategic joint business plans with each retailer to identify and implement specific category growth initiatives.
- Customer Management: Develop and manage sales strategy for each of the designated account customers.
- Develop strategy for acquiring new customers and propose business solutions beneficial for both, Kapiva and customer in meeting business objectives.
- Negotiation: Negotiating trade terms, trade funding and developing promotion strategy for each customer.
- Own, plan and execute overall category investments for the customer with support from shopper marketing and performance marketing teams.
- Customer Business Planning: Lead and execute Joint Business Planning together with the customer in line with both organization & customer objectives.
- Generate insights for customer/channel to drive assortment, pricing opportunities etc.
- Preparing volume forecasts & plans.
- Deliver and exceed on growth, revenue and market share objectives
- Customer Management: Develop and manage sales strategy for each of the designated account customers.
- Develop strategy for acquiring new customers and propose business solutions beneficial for both, Kapiva and customer in meeting business objectives.