Head E-commerce | Scrabble
Posted on July 15, 2022
Job Description
<div>ROLE<br />
As a Key Account Manager at Sleepy Owl, you will have the opportunity to develop & build one of<br />
the most exciting Coffee brands on E-commerce platforms. As a KAM, you will be responsible for<br />
the development & execution of the Annual Business Plan, forecasting, fiscal sales delivery,<br />
margin management, participating in demand generation initiatives,timelylaunchofnewproducts,<br />
availability for all key SKUs on the platform, and end-to-end delivery of the brand for the concerned<br />
platforms.Therolewill provide a candidate with the unique opportunity to develop one of the most<br />
exciting coffee brands on the E-commerce platform.<br />
RESPONSIBILITIES<br />
Business Output</div>
<div>• Maximizing revenue and ensuring delivery of the monthly, and annual sales objectives-<br />
Topline</div>
<div>• Co-Ownership of P&L: Margin/Promo Management to ensure profitability across products<br />
• Building strong working relationships with cross-functional teams across the organization<br />
to achieve business goals.<br />
• Analyze sales, business intelligence reports, and marketplace data to devise/re- devise the<br />
short term and long-termapproach<br />
• Collaborate on the demand generation activities on the platform that are key for business<br />
targetdelivery<br />
Market Understanding & Business Strategy<br />
• Development of Annual Business Plan and execution of all planned activities<br />
• Being updatedwith the latest developments of the category, competition, market and being<br />
adaptive and agile enough to redevise the tactics to assert/maintain marketspace<br />
dominance<br />
• Evaluate and optimize pricing/promo strategies basis competition and market trends<br />
• Influence with Actions/Leadership: Translate strategies into actions by liaising and<br />
collaborating with internal and external stakeholders</div>
<div>Stakeholder Management<br />
• Maintain great relationship with Account stakeholders to drive business requirements &<br />
increase SOV of mind space<br />
• Understanding the terms and aspects of the platform to ensure streamlined execution<br />
• Ensure high-share of mind from the vendor. Build deep ties.<br />
• Make vendors partners in driving disruptive changes for the category<br />
Fulfillment and Inventory<br />
• Collaboratingwithplatform&employingtherightmethodscombinedwithmarket knowledge<br />
to forecast the volume<br />
• Develop & manage a strategy to ensure the right fulfillment level for the optimal selection of<br />
products/SKUs<br />
• Management of inventory&ensure theideal levelofstock holdingacrossSKUs<br />
• RallyingwiththestakeholderstoensureavailabilityoftherightSKUs,attheright places, at the<br />
right time</div>
<div>QUALIFICATIONS<br />
• MBA/PGDM (preferably in Sales and Marketing)<br />
• Min 2 years of experience managing category for an E-commerce platform or as a Key<br />
Account Manager for an E-commerce platform<br />
• Great stakeholder managementskills<br />
• Robust in communication- Written and Verbal<br />
• Strong at analyzing business data, and insight generation<br />
• Knowledge of AMS and Paid Marketing</div>
<div>KPIs<br />
• Sales Target(Vol)<br />
• Sales Target(Value)<br />
• Gross ProfitMargin<br />
• Digital On-ShelfAvailability<br />
• Fill Rate<br />
• Market Share</div>
<div>How will the job benefit you?<br />
• Opportunity to be a part of one of the most dynamic accounts in Sleepy Owl<br />
• Opportunity to learn and gain knowledge of online levers which drive the business</div>
<div>• Accountability and ownership of all KPIs related to the account managed leading to<br />
incremental learning<br />
• Chance to work with multiple stakeholders both within and outside theorganization<br />
which will give the incumbent a full view of drivers leading to business success<br />
• Opportunity to be a part of a collaborative team leading to lot of peer-to-peer learning and<br />
also having fun at work</div>
<div>Who we are:<br />
The inception of Sleepy Owl can be traced back to three friends - Arman Sood, Ashwajeet Singh<br />
and Ajai Thandi, who despite their love for coffee, couldn't find a good cup when they needed it.<br />
Hence, they decided to brew their own and invented a product they loved. The vision at Sleepy Owl<br />
is to redefine the in-home and out-of-home coffee experience, and make your cup of coffee better,<br />
every day. Today, the brand stands over 5 years strong with a strong product portfolio that includes<br />
Cold Brew Packs, Hot Brew Bags, Ready-To-Drink Cold Brew Bottles, Ground Coffee, Brew Box</div>
<div>and a range of Merchandise. Sleepy Owl’s signature chocolatey and nutty flavor comes from single-<br />
origin, Grade-A plantation Arabica beans grown at 5300ft in Chikmagalur, Karnataka. The coffee is</div>
<div>freshly roasted and ground every day, and sealed immediately for dispatch. No exceptions. Ever.<br />
Sleepy Owl has also eliminated the use of plastic in its packaging, and now uses 100% recyclable<br />
packaging which is sustainable.<br />
Website - www.sleepyowl.co</div>