Key Responsibilities:

1. Develop and Execute Growth Strategy:

   • Design and implement the overarching growth strategy to scale SparX Studio's presence and engagement across key platforms, with a focus on Instagram and YouTube.

2. Leadership and Team Management:

   • Oversee and coordinate a multidisciplinary team, including:

     • Researchers: Identify content opportunities, trends, and audience preferences.

     • Content Strategists: Develop strategies for YouTube long-form videos, YouTube Shorts, Instagram Stories, Reels, and posts.

     • Performance Marketers: Drive campaigns to optimize reach and engagement.

     • Creative Team: Collaborate with editors and graphic designers to produce high-quality content.

3. Guest Strategy and Outreach:

   • Shape the strategy for inviting and featuring guests on SparX Studio's content.

   • Build and maintain strong relationships with influencers, thought leaders, and subject matter experts.

4. Networking and Brand Representation:

   • Act as SparX Studio’s representative, fostering collaborations, partnerships, and sponsorships.

   • Participate in industry events and community engagements to expand the brand's reach.

5. Platform Growth and Optimization:

   • Analyze platform metrics to identify opportunities for growth and improvement.

   • Continuously refine strategies to optimize audience acquisition, retention, and engagement.

6. Product Improvement:

   • Work closely with cross-functional teams to improve SparX Studio’s offerings, ensuring alignment with audience needs and trends.

Qualifications:

• Experience: 5–7 years in the media or content creation industry, with a proven track record of driving growth and managing teams.

• Mindset:

  • Generalist with a broad skill set and the ability to wear multiple hats.

  • Hustler mentality – proactive, resourceful, and results-oriented.

• Skills:

  • Exceptional communication and interpersonal abilities.

  • Strategic thinking with a knack for creative problem-solving.

  • Proficiency in leveraging digital platforms like Instagram and YouTube to achieve growth goals.

• Bonus: Existing network within the media, podcasting, or content industry.