Strategy Manager | Scrabble
Posted on December 28, 2023
Job Description
<div>JD:</div>
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<div>- Responsible for Paid marketing strategies across all accounts<br />
- Determine near term & long term KPIs for all accounts<br />
- Work with existing teams to ensure execution of marketing strategy to achieve KPIs<br />
- Identify loopholes and pivot strategy in time to ensure optimal campaign performance<br />
- Oversee the creative briefs for the campaigns<br />
- Actively manage key clients periodically, providing category & competitor insights, campaign learnings and way forward ideas<br />
- Oversee and develop formats for monthly reports</div>
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<div>Requirements: </div>
<div>- Awareness of latest digital campaign strategies used by e-comm brands to drive sales<br />
- Adeptness towards building high performing conversion audiences for D2C brands<br />
- Deep understanding of online user behaviour and what drives purchases<br />
- Experience of working in a target based environment<br />
- Understanding of digital media budgeting<br />
- Experience of working alongside creative teams and understand creative strategy</div>
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<div>Location: Remote, Mumbai preferred<br />
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