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Strategy Manager | Scrabble

Posted on December 28, 2023

Job Description

<div>JD:</div> <div>&nbsp;</div> <div>- Responsible for Paid marketing strategies across all accounts<br /> - Determine near term &amp; long term KPIs for all accounts<br /> - Work with existing teams to ensure execution of marketing strategy to achieve KPIs<br /> - Identify loopholes and pivot strategy in time to ensure optimal campaign performance<br /> - Oversee the creative briefs for the campaigns<br /> - Actively manage key clients periodically, providing category &amp; competitor insights, campaign learnings and way forward ideas<br /> - Oversee and develop formats for monthly reports</div> <div>&nbsp;</div> <div>Requirements:&nbsp;</div> <div>- Awareness of latest digital campaign strategies used by e-comm brands to drive sales<br /> - Adeptness towards building high performing conversion audiences for D2C brands<br /> - Deep understanding of online user behaviour and what drives purchases<br /> - Experience of working in a target based environment<br /> - Understanding of digital media budgeting<br /> - Experience of working alongside creative teams and understand creative strategy</div> <div>&nbsp;</div> <div>Location: Remote, Mumbai preferred<br /> &nbsp;</div>
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