Product & Marketing Analyst

JOB DESCRIPTION

As a Product and Marketing Analyst at Officebanao, you will be pivotal in optimizing our marketing efforts by gathering and analysing data, tracking campaign performance, and providing insights to drive decision-making. You will collaborate with cross-functional teams to ensure that our marketing initiatives are effective and aligned with our business goals.

KEY RESPONSIBILITIES

• Data Analysis: Collect, analyze, and interpret marketing data to identify trends, patterns, and areas for improvement.
• Data Correctness: Work closely with the Tech team to ensure that data is tracked and stored accurately and in the correct format.
• Product Performance: Evaluate the performance of existing products, identify areas for improvement, and make recommendations for product enhancements.
• Campaign Performance: Monitor and evaluate the performance of marketing campaigns across various channels (digital, social media, email, etc.).
• Customer Segmentation: Develop and refine customer segmentation strategies to target specific audience segments effectively.
• ROI Measurement: Calculate and report on the return on investment (ROI) for marketing campaigns.
• Reporting: Generate regular reports and dashboards to communicate key insights and findings to stakeholders.
• Recommendations: Provide actionable recommendations for optimizing marketing strategies and improving campaign performance.

QUALIFICATIONS

• 2-4 years of experience in product analysis, marketing analysis, or a similar role
• Strong analytical skills with proficiency in data analysis tools and techniques
• Excellent communication skills, both written and verbal
• Ability to work collaboratively in a fast-paced, dynamic environment
• Detail-oriented and highly organized
• Knowledge of industry-specific trends and best practices is a plus
• Proficiency in data visualization tools (e.g., Tableau, Power BI) is a plus