Key Responsibilities Performance Marketing • Plan, execute, and optimize paid campaigns across platforms (Meta, Google Ads). • Monitor and analyze KPIs to ensure campaigns meet or exceed ROI targets. • Conduct A/B testing on ads, landing pages, and funnels to drive performance improvements. • Develop strategies for scaling ad campaigns efficiently. Conversion Rate Optimization (CRO) • Analyze website and landing page performance using tools like Google Analytics, Hotjar, or similar. • Create and implement A/B and multivariate tests to improve conversion rates. • Work closely with the design and development teams to optimize the user experience. • Scout and integrate tools that help cross-sell, upsell and feed back into the marketing loop. Creative Ad Strategy • Collaborate with designers and content creators to develop compelling ad creatives and copy. • Stay ahead of industry trends to incorporate new ideas into ad campaigns. • Ensure ad creatives are optimized for all stages of the funnel. Email, WhatsApp, and Retention Marketing • Develop and execute email and WhatsApp marketing campaigns to drive engagement, retention, and repeat purchases. • Create and optimize automated workflows, such as welcome series, cart abandonment, and post-purchase sequences. • Leverage segmentation and personalization to enhance customer experiences and drive higher engagement rates. • Monitor key metrics like open rates, click-through rates, and customer lifetime value (CLV) to measure the effectiveness of retention strategies. • Collaborate with the customer support and product teams to implement feedback loops that improve retention and loyalty. Analytics & Reporting • Use analytics tools (Google Analytics, Facebook Ads Manager, etc.) to provide regular reports on campaign performance. • Deliver actionable insights and recommendations for improvement.