Key Responsibilities

Own and drive customer acquisition across paid channels (Meta, Google, etc.) 
Plan, execute, and optimize performance marketing campaigns for scale and efficiency 
Continuously experiment across creatives, landing pages, and funnels to improve conversion rates 
Analyze campaign performance and user behavior to identify growth opportunities 
Work closely with product, content, and design teams to improve user journeys 
Build and manage marketing dashboards; track key metrics like CAC, LTV, ROAS 
Drive retention and lifecycle marketing initiatives (email, WhatsApp, CRM, etc.) 
Stay updated with latest growth trends, tools, and platform changes