1.  

Managing sales performance

• Analyze sales records and set achievable sales goals for each store
• Developing annual sales budgets and forecasts for your region, and monitoring performance against these targets.
• Oversee and coordinate all retail activities across all current + upcoming stores PAN India
• Analyze sales data, identifying variances, and taking corrective actions as needed

- Sales volumes across all stores (Total Sales, ABQ, ACV)

- Sales revenue growth

- Store productivity (Sales revenue per employee or per labor hour)

- SPSF

- Trade Density

2.  

Customer Experience & Loyalty

• Understand customer needs, addressing any concerns or complaints, and providing excellent customer service
• Implement strategies to attract new customers and retain existing ones

- Conversion Rate

- Average customer spending (ABQ, ACV)

- Customer lifetime value (CLV)

- Customer Satisfaction (CSAT, Google Reviews)

- Repeat purchase rate

- Return rate
- Customer complaints (No. of complaints received in a mo)

3.  

Team management

• Provide leadership and direction to the region's store managers and sales teams
• Implement training programs to enhance the skills and knowledge of sales associates & maintain employee morale
• Conduct performance evaluations and handle employee discipline and termination

- Employee satisfaction (we should collect this through a weekly/bi-weekly barometer)

- Upsell and cross-sell rates (>2 ABQ/Total) (this shows if training is happening)

- Employee churn (% of resignations in the last 6 mo)

4.  

Inventory management

• Coordinate with the central inventory management team to optimize stock allocation and minimize stockouts.
• Monitor inventory movement to ensure stocks are reaching on time

- Inventory turnover rate

- Inventory replenishment rate

- Stock levels and stock-outs (% of time a store is out of stock for certain items)

5.  

Operations management + optimization

• Establish and enforce policies and procedures to maintain consistency across all stores
• Collaborate with store managers to identify opportunities for growth and improvement of store
• Identify areas for improvement in sales processes, systems, and performance metrics, and implementing initiatives to drive efficiency and effectiveness

- Shrinkage Rate

- Store cleanliness and presentation

- Compliance with operational procedures: Adherence to opening/closing procedures, cash handling protocols, etc.
 

6.  

Profitability

• Prepare and monitor budgets for the stores, control expenses and ensure profitability of the region

- ROA
- Net cash flows
- EBITDA profitability overall + store-levels

- Store budgets and expenses

7.  

Marketing

• Work with marketing team to develop and implement effective marketing programs to drive sales

- Effectiveness of marketing programs and promotions across stores (% of promotional offers redeemed)

- UGC from stores (# per month, compared to best performer)

8.  

Compliance & risk management

• Ensure compliance with company policies, procedures, and standards across all stores within your region. This includes adherence to sales targets, pricing guidelines, and operational protocols

- Compliance with regulatory requirements: Adherence to labor laws, health and safety regulations

- Identification, highlighting risks related to operations, such as supply chain disruptions or security breaches

9.  

Market Understanding

• Stay updated with market trends, competition, and customer preferences

10.  

Reporting

• Generate regular sales reports and performance metrics for your region, and communicate these findings to senior management