Associate director- brand marketing | Scrabble & Jigsaw
Job Description
Role Description: Weseek a Brand Marketer adept at crafting compelling narratives and driving brand awareness. The ideal candidate possesses creative flair, strategic acumen, and a keen understanding of consumer behaviour. They will spearhead initiatives to elevate brand visibility, foster engagement, and shape our brand's identity in the market. What you’ll do : ● BrandStrategy: Develop and implement comprehensive long-term brand strategies that align with the company's vision and business objectives. Collaborate cross-functionally to ensure brand consistency across all touchpoints. ● Brandcommunication: Oversee the creation of compelling and impactful communication that resonates with target audiences. Ensure content aligns with brand guidelines and effectively communicates key messages. ● CampaignManagement: Plan, execute, and optimize brand campaigns to enhance brand visibility and engagement. Analyze campaign performance metrics and adjust strategies accordingly. ● MarketResearch: Stay abreast of industry trends, competitor activities, and market dynamics. Utilize market insights to identify opportunities for brand differentiation and growth. ● Collaboration: Work closely with internal teams, including product, design, and communications, to ensure cohesive brand representation. Establish strong relationships with external partners and agencies. ● BudgetManagement: Manage and optimize marketing budgets on Social Media and Branded channels effectively, ensuring a strong return on investment. ● Culture: Foster a culture of creativity, innovation, and collaboration within the team. The successful applicant : ● Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus. ● Provenbrand marketing experience of 4 to 7 years in the B2C domain. ● Strong analytical skills and the ability to translate data into actionable insights. ● Excellent communication and interpersonal skills. ● Demonstrated success in developing and executing successful marketing campaigns. ● Ability to thrive in a fast-paced, dynamic environment