Developing and executing marketing strategies to meet our business objectives,

 

including but not limited to social media, influencer marketing, offline marketing, media

 

planning & buying, PR & communication, agency management, project management,

 

ATL & BTL activities, campaign & brand management and copywriting & content

 

creation.

 

● Collaborate with business development, digital/performance marketing, and tech teams

 

to create compelling content that drives conversions and enhances the user experience.

 

● Lead the brand marketing & communication process from concept to execution, ensuring

 

all content is on-brand, consistent in style, quality, and voice.

 

● Utilize data and customer insights to inform creative decisions and optimize visual

 

strategies for better performance.

 

● Manage the creative team, set clear goals, and oversee project timelines to ensure

 

deliverables are completed to the highest standard and within deadlines.

 

● Stay ahead of industry trends and incorporate new and innovative creative approaches

 

and technologies into campaigns.

 

● Develop and manage the creative budget, ensuring resources are allocated effectively to

 

deliver the highest impact.

 

● Spearhead the integration of AI tools and techniques into the creative process,

 

enhancing personalization and relevance across all customer touchpoints.