Campaign Developer Role

Job Summary

The Campaign Developer will be responsible for hands-on development in creating email templates, multi-step journeys, and automations. This role involves providing technical leadership and expertise in email campaign management, ensuring effective integration and utilization of the Adobe Marketo platform.

Responsibilities

• Hands-on development of building email templates, multi-step journeys, and automations.
• Provide technical leadership on implementations and managed services related to campaign development.
• Act as a platform subject matter expert to guide best practices and optimize usage.
• Create technical specifications and document current and future-state processes for campaign initiatives.
• Provide architecture around internal data flow and integrations with other systems.
• Collaborate with internal teams and clients to document the technical approach and execution for campaigns.
• Support data analytics, campaign management, and strategy teams to enhance campaign effectiveness.

Qualifications

• Bachelor's degree in Business, Communications, Technology, Marketing, Math, or a related field, or equivalent experience.
• 4+ years of Adobe Marketo experience, including campaign development and integration expertise.
• Background with multiple Adobe Marketo implementations.
• Development experience in SQL, Marketo personalization, HTML, CSS, and JavaScript.
• Strong verbal and written communication skills for effective collaboration.
• Demonstrated history of establishing and maintaining relationships with internal and external clients.
• Ability to quickly adapt to shifting priorities in a dynamic work environment.
• Capability to work effectively both in a team setting and independently.
• Adaptable and solution-focused with strong troubleshooting skills.
• Willingness to be on call for any Quality Assurance (QA) support outside of business hours.

Preferred Skills

• Experience with additional marketing automation platforms.
• Knowledge of data privacy regulations and compliance.
• Familiarity with analytics tools to assess campaign performance.

Experience

4+ years of relevant experience in campaign development, specifically with Adobe Marketo and related integration.