<div>Position: CRM Lead (D2C)<br /> About the Company<br /> Pureplay Skin Sciences (India) Pvt Ltd are creators of the brands Plum, Bodylovin&rsquo; &amp; Phy. These are new-age brands bringing delight &amp;<br /> goodness to the world of beauty &amp; personal care for women and men. With a strong D2C base plus a growing omnichannel (online and<br /> offline) presence, award-winning products and a loyal, engaged customer base, we are scaling rapidly, while staying true to our purpose<br /> of adding goodness to the world we live in. We are a Series B-funded startup headquartered out of Thane, near Mumbai, India.<br /> Position Details<br /> Function D2C (Direct-to-consumer)<br /> Location Thane<br /> Reports to D2C Head<br /> Purpose &ndash; Why does it exist?<br /> To lead CRM for our D2C Channels<br /> Key Performance Indicators<br /> 1. % of repeat customers<br /> 2. LTV/CAC<br /> 3. NPS<br /> Key Responsibilities<br /> 1. Plan and deliver CRM strategies to retain existing customers and increase the LTV<br /> 2. Segment and improvise customer database segmentation in order to target marketing activities appropriately<br /> 3. Define the capabilities and drive implementation of the required CRM tech, in coordination with tech team<br /> 4. Drive CRM data governance which will include<br />  Data standards<br />  Data audit<br />  Data structures<br />  User access rights<br />  Reporting<br /> 5. Conceptualize, execute and analyse retention campaigns. This will include idea generation, proposal preparation,<br /> overseeing the production process, and execution.<br /> 6. Continually improve the backend, technology as well as the customer interface to improve customer delight and<br /> stickiness to the brand &amp; the channel</div> <div>Experience &amp; Qualification<br /> 1. MBA from a reputed college (preferred) with minimum 3 years&rsquo; experience in CRM or associated roles<br /> 2. D2C or beauty industry experience highly preferred<br /> 3. Highly analytical in approach, combined with ability to glean consumer insights and derive action plans from those<br /> 4. A passion for numbers<br /> 5. Top notch problem-solving skills &amp; Excel skills<br /> 6. Excellent planning skills, analytical ability and lateral thinking ability<br /> 7. Ability to work under pressure<br /> Competencies Behavioral Indicators<br /> Thinks analytically, yet out of the box Keeps calm under pressure<br /> Loves numbers Is aggressive in chasing targets<br /> Teamwork (Working with internal and external stakeholders)<br /> Eager and fast learner<br /> Influencing skills and leadership skills<br /> Working relationships &ndash; Stakeholders<br /> Marketing, D2C Teams<br /> &nbsp;</div>