Beauty Lead
Company Overview
Details not provided.
Job Summary
We are looking for an experienced and consumer-focused Beauty Lead to drive the strategy, development, and growth of our beauty and personal care portfolio. This role will own category strategy, product innovation, commercial performance, and marketplace growth across Direct-to-Consumer (D2C) and leading beauty and e-commerce platforms. The ideal candidate should have strong experience in building and scaling beauty brands across both online and offline channels.
Responsibilities
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Category & Product Strategy
- Define and execute the category strategy for the Beauty & Personal Care portfolio.
- Identify market trends, consumer insights, and whitespace opportunities to drive product innovation.
- Develop category roadmaps aligned with business objectives and brand vision.
- Own the complete product lifecycle—from concept and formulation to launch, scale-up, and portfolio optimization.
- Build long-term category growth plans based on consumer demand and market opportunities.
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Product Development
- Collaborate with R&D, formulation partners, packaging teams, and manufacturers to develop innovative beauty products.
- Drive innovation through new ingredients, formulations, packaging formats, and emerging beauty trends.
- Ensure all products comply with regulatory, quality, and safety standards.
- Manage product testing, claims validation, and commercialization timelines.
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E-commerce & Marketplace Growth
- Own category growth across Nykaa, Myntra, Tira, Purplle, Smitten, and the brand's D2C website.
- Partner with Marketplace, Performance Marketing, and Key Account teams to improve product visibility, rankings, and sales.
- Drive marketplace assortment planning, promotional calendars, pricing strategy, and exclusive launches.
- Monitor category performance across all online channels and recommend actions to improve conversion, sales, and profitability.
- Work closely with marketplace account managers on joint business plans, visibility campaigns, and platform-specific growth initiatives.
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Brand & Go-to-Market
- Partner with Brand, Creative, and Marketing teams to develop compelling product positioning and messaging.
- Lead go-to-market strategies for new launches across D2C and marketplace channels.
- Plan campaign calendars aligned with festive sales, marketplace events, and seasonal opportunities.
- Collaborate on product pages, A+ content, Brand Stores, product imagery, videos, and educational content.
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Business & Commercial Management
- Own category revenue, profitability, market share, and portfolio performance.
- Forecast demand and collaborate with Supply Chain to ensure optimal inventory levels.
- Monitor pricing strategies, competition, promotional effectiveness, and contribution margins.
- Drive category P&L and business planning.
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Consumer Insights & Analytics
- Analyze consumer reviews, ratings, search trends, and buying behavior across marketplaces.
- Monitor category performance using marketplace dashboards and analytics tools.
- Identify opportunities to improve repeat purchases, product ratings, and customer satisfaction.
- Benchmark against leading beauty brands and emerging competitors.
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Cross-functional Collaboration
- Work closely with Marketing, Sales, E-commerce, Marketplace, D2C, Supply Chain, Finance, Product Development, and Customer Experience teams.
- Coordinate with manufacturers, packaging vendors, agencies, and marketplace partners.
- Ensure successful execution of launches and promotional campaigns across all channels.
Qualifications
- Required Skills
- Strong understanding of the Beauty, Skincare, Haircare, and Personal Care industry.
- Experience in Category Management, Product Management, or Brand Management.
- Hands-on experience managing beauty categories across Nykaa, Amazon, Flipkart, Myntra, Tira, Purplle, and other leading marketplaces.
- Strong understanding of marketplace merchandising, assortment planning, pricing, promotions, and category analytics.
- Knowledge of cosmetic formulations, ingredients, packaging, and regulatory requirements.
- Strong commercial acumen and analytical skills.
- Advanced proficiency in Excel, Power BI, or similar Business Intelligence (BI) tools.
- Excellent stakeholder management and leadership skills.
Preferred Skills
- Bachelor's degree in Cosmetics, Chemistry, Pharmacy, Biotechnology, Marketing, Business, or a related field.
- MBA is preferred.
- 6–12 years of experience in Beauty, Personal Care, Fast-Moving Consumer Goods (FMCG), Consumer Goods, D2C, or E-commerce.
- Experience launching and scaling beauty brands across various platforms including Nykaa, Amazon, Flipkart, Myntra, Tira, Purplle, Blinkit, Zepto, Swiggy Instamart, BigBasket, and D2C channels.
- Strong network within the beauty ecosystem and marketplace platforms will be an added advantage.
Experience
- 6-12 years of relevant experience in the beauty and personal care industry with a focus on brand management and e-commerce.
Environment
- Hybrid work setting based in Mumbai.
Salary
Details not provided.
Growth Opportunities
Details not provided.
Benefits
Details not provided.
