D2C Manager

Company Overview

Not specified.

Job Summary

We are looking for an experienced, commercially driven D2C & E-commerce Manager to lead and scale Ace Blend's direct-to-consumer business. The role owns the complete online business—from revenue growth and P&L management to Shopify, CRM, marketplaces, website optimization, customer experience, and e-commerce operations. The ideal candidate should have hands-on experience building and scaling high-growth D2C brands within the wellness, nutrition, FMCG, beauty, or lifestyle space.

Responsibilities

• Business Ownership

  • Own the D2C Profit and Loss (P&L), revenue, profitability, budgets, forecasting, and business planning.
  • Develop growth strategies aligned with business objectives and commercial targets.
  • Present weekly and monthly business reviews with actionable recommendations.

• Shopify & Website Management

  • Manage the Shopify store end-to-end including merchandising, collections, pricing, promotions, subscriptions, and integrations.
  • Optimize website User Experience (UX) and User Interface (UI), page speed, mobile experience, and overall customer journey.
  • Coordinate with developers and designers for enhancements and new feature rollouts.

• Website Conversion & Conversion Rate Optimization (CRO)

  • Drive conversion rate optimization through A/B testing, landing page optimization, checkout improvements, and data analysis.
  • Improve Average Order Value (AOV) using bundles, subscriptions, upselling, and cross-selling.

• CRM & Customer Lifecycle

  • Own customer retention across Email, SMS, WhatsApp, loyalty, referrals, and lifecycle automation.
  • Increase Repeat Purchase Rate and Customer Lifetime Value (LTV) while reducing churn.

• E-commerce Operations

  • Collaborate with Operations, Warehouse, Finance, and Customer Support to ensure seamless order fulfillment, returns, refunds, and inventory planning.
  • Continuously improve customer experience and operational efficiency.

• Performance Marketing

  • Partner with Performance Marketing teams to improve Return on Advertising Spend (ROAS), Customer Acquisition Cost (CAC), acquisition, and campaign effectiveness.
  • Support Go-to-Market (GTM) strategies, launches, seasonal campaigns, and promotional calendars.

• Market Research & Competitive Analysis

  • Conduct ongoing market research to identify consumer trends, category opportunities, and emerging market shifts.
  • Benchmark competitor pricing, products, promotions, website experience, marketplaces, and digital campaigns.
  • Analyze customer feedback and buying behavior to generate actionable business insights.
  • Identify new product and category opportunities through market intelligence and present strategic recommendations.

• Leadership & Collaboration

  • Work closely with Marketing, Brand, Product, Design, Content, Finance, Supply Chain, Customer Support, and Leadership teams.
  • Lead cross-functional initiatives and drive execution in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business, E-commerce, or a related field (MBA preferred).
• 5–7 years of relevant experience in a D2C brand.
• Experience in Wellness, Nutrition, FMCG, Beauty, Lifestyle, or Consumer brands is highly preferred.
• Hands-on experience with Shopify, CRM, marketplaces, and commercial growth.

Preferred Skills

• Proficient in tools such as Shopify, Google Analytics (GA4), Meta Ads Manager, Google Ads, and email platforms like Klaviyo / MoEngage / WebEngage / CleverTap.
• Experience using analytical tools like Microsoft Clarity / Hotjar.
• Advanced skills in Excel and Google Sheets.

Experience

• 5-7 years of experience within relevant D2C sectors.

Environment

• Location: Mumbai (Lower Parel).
• Employment Type: Full-Time.

Salary

Not specified.

Growth Opportunities

Not specified.

Benefits

Not specified.