<div><u><strong>Work Description:</strong></u><br /> Accountable for full-funnel social media marketing from strategy to execution<br /> ➔ Achieve company sales targets using paid marketing channels<br /> ➔ Obsessive focus on ROAS by optimizing CPM, CPC, CPA<br /> ➔ Create video content marketing campaigns to drive eCommerce sales on website<br /> ◆ Setup TOF, MOF, BOF campaigns on facebook, instagram<br /> ◆ Build cross-platform FUNNELS [FB/Google] to implement retargeting strategies<br /> ◆ Test &amp; Scale sponsored ads using videos, image carousels<br /> ◆ A/B test audiences - Lookalike, Interest-based, Website Visitors, Video Views<br /> ➔ SPLIT TEST of ads copies, landing pages, creatives, video content engagement<br /> ➔ ATTRIBUTION - Setup tags managers [UTM, GTM] for to track &amp; optimize user behaviors<br /> ➔ Sharp focus on hyper-growth and profitable unit economics</div> <div><br /> <u><strong>Candidature requirements:</strong></u><br /> ★ 6+ years of digital marketing experience in performance marketing with digital first brand<br /> ★ Video-content-led online marketing added plus<br /> ★ Deep expertise in performance marketing especially using remarketing strategies<br /> ★ Strong analytical mindset with data-driven decision making</div>