GTM / Growth – Zero to One

Company Overview

Not specified.

Job Summary

The role involves building the company's client acquisition engine from scratch to support the growth towards ₹1,000 crore Assets Under Management (AUM). This is a hands-on, individual contributor position focused on identifying target investor segments, establishing scalable acquisition channels, developing the sales funnel, and converting qualified prospects into clients. The role requires a strategic yet execution-oriented mindset to drive high-value investor engagement and contribute directly to the company's growth objectives.

Responsibilities

• Define the Ideal Customer Profile (ICP): Identify and segment high-net-worth individuals (HNI), affluent investors, founders, entrepreneurs, and professionals who are the right fit for the company's offerings.
• Build the Go-To-Market (GTM) Strategy: Develop comprehensive customer acquisition strategies across multiple channels including outbound outreach, partnerships, communities, events, content marketing, and unconventional channels.
• Create Demand: Innovate and implement new methods to reach and engage high-value investors, generating qualified leads.
• Own Messaging and Positioning: Craft compelling messaging, positioning, and communication strategies that resonate with the target investor audience.
• Build and Manage the Funnel: Oversee the entire client journey from initial contact to conversion, including first touchpoint, lead qualification, meetings, and closing.
• Experiment and Optimize: Continuously test hypotheses, design and execute experiments, measure results, and eliminate ineffective approaches swiftly.
• Develop Repeatable Channels: Identify and scale channels that demonstrate traction, transforming them into predictable and scalable acquisition engines.
• Track and Analyze Performance: Monitor key metrics such as qualified calls, conversion rates, acquisition costs, channel quality, and overall funnel performance.
• Collaborate with Leadership: Work closely with the Founder to share market insights, learnings, and strategic recommendations for ongoing GTM refinement.
• Own Growth Outcomes: Take full responsibility for creating and optimizing the growth engine necessary to achieve the ₹1,000 crore AUM target.

Qualifications

• Proven experience in growth marketing, client acquisition, or business development within financial services, wealth management, or related sectors.
• Strong understanding of high-net-worth individual (HNI) and affluent investor segments.
• Expertise in multi-channel marketing strategies, including outbound sales, partnerships, community engagement, and content marketing.
• Excellent messaging, positioning, and communication skills tailored to high-value clients.
• Demonstrated ability to build and optimize sales funnels and acquisition channels.
• Analytical skills to monitor performance metrics and derive actionable insights.
• Experience in designing and executing experiments and growth hacks.
• Educational qualifications: Bachelor’s degree or higher in Business, Marketing, Finance, or related fields.

Preferred Skills

• Prior experience working directly with founders or senior leadership.
• Familiarity with wealth management, investment products, or financial advisory services.
• Strong network within investment communities, professional networks, or industry events.
• Ability to think creatively and adapt strategies based on market feedback.
• Proficiency in CRM tools, analytics platforms, and marketing automation.

Experience

• Minimum of 3-5 years of relevant experience in client acquisition, growth marketing, or business development, preferably within the financial services or wealth management industry.
• Proven track record of building scalable growth engines from the ground up.

Environment

• The role is likely to be remote or hybrid, with a focus on outreach, networking, and strategic meetings.
• Requires a self-driven, proactive approach with the ability to work independently.
• The candidate should be comfortable working in a fast-paced, target-driven environment with a focus on high-value client engagement.

Salary

Not specified.

GrowthOpportunities

Not specified.

Benefits

Not specified.