Lead - Marketplace & Emerging Channels

Company Overview

Doodhvale Farms is a premium direct-to-consumer dairy and daily essentials brand dedicated to delivering fresh, pure, and ethically-produced milk and dairy products directly from their own farms to customers’ homes. The company emphasizes transparency, single-sourcing, and wellness for families. As they expand rapidly across e-commerce and quick-commerce platforms, Doodhvale Farms aims to lead the next phase of growth in India’s $100B+ dairy and essentials market.

Job Summary

We are seeking a highly driven and entrepreneurial leader to own and scale the Marketplace & Emerging Channels business across various e-commerce and quick-commerce platforms. The ideal candidate will be a proactive strategist and operator, capable of thinking big, executing swiftly, and taking full ownership of revenue, margins, and growth on platforms such as Amazon, Flipkart, Blinkit, Instamart, Zepto, BigBasket, and more.

Responsibilities

• Own and expand Doodhvale Farms’ presence across multiple marketplaces and quick-commerce platforms.
• Manage end-to-end marketplace operations, including listings, cataloging, visibility, ratings, reviews, and growth initiatives.
• Drive complete P&L ownership, focusing on revenue, margins, and contribution.
• Develop and implement Go-To-Market (GTM) strategies for new SKUs and categories.
• Lead promotional activities, platform campaigns, and visibility initiatives in collaboration with brand and marketing teams.
• Build and nurture strong relationships with marketplace account managers and category teams.
• Unlock growth opportunities through merchandising support, strategic placements, and joint business planning.
• Monitor key performance metrics such as sales, returns, SLAs, fill rates, and product availability.
• Identify operational gaps and implement fast, data-driven solutions.
• Collaborate cross-functionally with Growth, Supply Chain, Tech, Content, and Operations teams.
• Continuously analyze marketplace trends, competitive landscape, and emerging channel opportunities.

Qualifications

• Experience: 3–7 years in e-commerce, quick commerce, online retail, or brand growth.
• Platform Expertise: Proven experience scaling brands on Amazon, Flipkart, Blinkit, Zepto, BigBasket, Instamart, etc.
• Industry Background: FMCG, D2C, or high-growth startup environments preferred.
• Marketplace Knowledge: Strong understanding of marketplace dynamics and GTM strategies.
• Financial Acumen: Proven experience managing revenue targets and P&L responsibilities.
• Analytical Skills: Strong data-driven decision-making capabilities and experience managing platform dashboards and performance reporting.
• Technical Skills: Proficiency in performance metrics analysis and operational tools.
• Soft Skills: Entrepreneurial mindset, ownership attitude, and a "sleeves-rolled-up" approach.
• Educational Qualifications: Relevant degree in Business, Marketing, or related fields.

Preferred Skills

• Experience working in fast-paced startup environments.
• Knowledge of digital marketing and promotional strategies.
• Ability to build and maintain strategic partnerships.
• Familiarity with supply chain and logistics coordination in e-commerce.
• Strong negotiation and relationship management skills.

Experience

• 3 to 7 years of relevant experience in e-commerce, quick commerce, or online retail sectors.
• Demonstrated success in scaling brands across major online marketplaces.
• Prior experience in FMCG, D2C brands, or high-growth startups is advantageous.

Environment

• The role is based in Gurugram (Sec-29) with a full-time employment setup.
• The work environment is dynamic, fast-paced, and collaborative.
• The position involves cross-functional collaboration with teams such as Growth, Supply Chain, Tech, Content, and Operations.
• The role may require occasional travel for strategic meetings or partnership development.

Salary

Not specified.

GrowthOpportunities

Not specified.

Benefits

Not specified.