Execution of performance marketing campaigns across all digital channels (Google Ads, YouTube Ads, Meta Ads, etc.) under the guidance of the Growth Lead
Manage day-to-day campaign operations, including keyword research, ad copywriting, bidding strategies, and performance tracking.
Analyze campaign performance data using Google Analytics, MS Excel, and other relevant tools.
Identify trends, opportunities, and areas for improvement, contributing to ongoing campaign optimization.
Implement A/B testing and other optimization strategies to enhance campaign effectiveness and ROI.
Assist in developing campaign reports and presenting key findings to stakeholders.
Stay updated on the latest industry trends, emerging technologies, and platform updates within the performance marketing landscape.
Collaborate effectively with the wider marketing team to ensure consistent brand messaging and a unified marketing approach.
