Campaign Manager | Scrabble
Posted on September 9, 2024
Job Description
- Execution of performance marketing campaigns across all digital channels (Google Ads, YouTube Ads, Meta Ads, etc.) under the guidance of the Growth Lead
- Manage day-to-day campaign operations, including keyword research, ad copywriting, bidding strategies, and performance tracking.
- Analyze campaign performance data using Google Analytics, MS Excel, and other relevant tools.
- Identify trends, opportunities, and areas for improvement, contributing to ongoing campaign optimization.
- Implement A/B testing and other optimization strategies to enhance campaign effectiveness and ROI.
- Assist in developing campaign reports and presenting key findings to stakeholders.
- Stay updated on the latest industry trends, emerging technologies, and platform updates within the performance marketing landscape.
- Collaborate effectively with the wider marketing team to ensure consistent brand messaging and a unified marketing approach.