<ul> <li style="margin-right:29px"><span style="font-size:11pt"><span style="tab-stops:41.0pt 41.05pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Execution of performance marketing campaigns across all digital channels (Google Ads, YouTube Ads, Meta Ads, etc.) under the guidance of the Growth Lead</span></span></span></li> <li style="margin-right:29px"><span style="font-size:11pt"><span style="tab-stops:41.0pt 41.05pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Manage day-to-day campaign operations, including keyword research, ad copywriting, bidding strategies, and performance tracking.</span></span></span></li> <li style="margin-right:29px"><span style="font-size:11pt"><span style="tab-stops:41.0pt 41.05pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Analyze campaign performance data using Google Analytics, MS Excel, and other relevant tools.</span></span></span></li> <li style="margin-right:29px"><span style="font-size:11pt"><span style="tab-stops:41.0pt 41.05pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Identify trends, opportunities, and areas for improvement, contributing to ongoing campaign optimization.</span></span></span></li> <li style="margin-right:29px"><span style="font-size:11pt"><span style="tab-stops:41.0pt 41.05pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Implement A/B testing and other optimization strategies to enhance campaign effectiveness and ROI.</span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:13.35pt"><span style="tab-stops:41.0pt 41.05pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Assist in developing campaign reports and presenting key findings to stakeholders.</span></span></span></span></li> <li style="margin-right:29px"><span style="font-size:11pt"><span style="tab-stops:41.0pt 41.05pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Stay updated on the latest industry trends, emerging technologies, and platform updates within the performance marketing landscape.</span></span></span></li> <li style="margin-right:29px"><span style="font-size:11pt"><span style="tab-stops:41.0pt 41.05pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">Collaborate effectively with the wider marketing team to ensure consistent brand messaging and a unified marketing approach.</span></span></span></li> </ul> <p class="MsoBodyText">&nbsp;</p>