Trade Marketing Manager | Scrabble
Posted on September 15, 2023
Job Description
<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><a name="_Hlk144988542"><b><span style="font-size:14.0pt"><span style="line-height:105%"><span style="font-family:"Arial",sans-serif">Job description</span></span></span></b></a></span></span></span></p>
<ul>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Creating and implementing the trade marketing strategy</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Building relationships with key suppliers, identifying new revenue opportunities</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Managing the promotional plan, identifying new promotional opportunities</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Working closely with the marketing team to commercialise brand plans, looking at pack formats, pricing and promotions</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Developing commercial toolboxes, including sell-in materials for the sales teams, and in-store (POS) materials for the retailers</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Coaching and supporting the sales teams to execute effectively with customers</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Managing the trade spend and allocating the Advertising & Promotion (A&P) budget across all channels/customers</span></span></span></span></li>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Segmenting the customer base and working closely with P&Ls to optimise channel strategies and maximise ROI</span></span></span></span></li>
</ul>
<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><a name="_Hlk144988640"><b><span style="font-size:14.0pt"><span style="line-height:105%"><span style="font-family:"Arial",sans-serif">A Good Fit for This Role </span></span></span></b></a></span></span></span></p>
<ul>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Build effective working relationships with a variety of different stakeholders</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Generate actionable insight from a range of data</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Understand and segment a customer base</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Develop and sell concepts based on data and insight</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Understand and manage budgets and P&Ls</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Manage multiple projects simultaneously</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Support, coach and educate in an effective way</span></span></span></span></li>
<li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:105%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Arial",sans-serif">Develop and implement a plan, and continuously adapt to optimise results</span></span></span></span></li>
</ul>