Brand Manager

Company Overview

(Company details are not provided)

Job Summary

The Brand Manager will be responsible for developing and executing brand strategies for fast-moving consumer goods (FMCG). This role is essential in enhancing brand visibility and driving market growth, contributing to the overall objectives of the organization.

Responsibilities

• Develop and implement comprehensive brand strategies to enhance market presence and consumer engagement.
• Conduct market research to identify trends, consumer preferences, and competitive analysis.
• Collaborate with cross-functional teams to design and launch marketing campaigns that resonate with target audiences.
• Monitor brand performance metrics and adjust strategies as needed to meet business goals.
• Manage the brand's budget and ensure cost-effective marketing initiatives.
• Build and maintain strong relationships with external partners, including agencies and vendors.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (Tier 1 education preferred).
• 5+ years of experience in brand management, specifically within the FMCG sector.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills to collaborate with diverse teams.
• Proficient in digital marketing tools and platforms.
• Strong project management skills with the ability to handle multiple projects simultaneously.

Preferred Skills

• Experience with consumer insights and market research methodologies.
• Familiarity with digital marketing strategies and social media platforms.
• Creative thinking and problem-solving abilities.

Experience

• Minimum of 5 years of relevant experience in brand management, particularly in the FMCG industry.

Environment

• Location: Bengaluru, IN
• (Work setting details are not provided)

Salary

• Estimated Salary Range: ₹1,000,000 - ₹2,000,000

Growth Opportunities

(Career advancement opportunities are not provided)

Benefits

(Details on benefits are not provided)