Key Responsibilities:

Plan and execute short-form content strategy across social platforms 
Ideate and script engaging Reels, Shorts, and snackable content 
Stay updated with trends, viral formats, and platform algorithms 
Collaborate with designers, video editors, and performance marketing team 
Manage content calendar and ensure consistent posting 
Analyze performance metrics (views, engagement, retention) and optimize content 
Work closely with influencers/creators for content collaborations