CRM & WhatsApp Campaign Executive
Company Overview
ZapData is a data-driven company dedicated to helping businesses enrich their existing customer data and identify new customers through its proprietary data engine. The platform empowers businesses with customer intelligence across various attributes, including income, spending behavior, lifestyle, wealth, and financial profiles. ZapData facilitates targeted marketing, personalization, credit and financial profiling, risk assessment, fraud prevention, and market segmentation.
Job Summary
The CRM & WhatsApp Campaign Executive is responsible for hands-on campaign execution, focusing on effectively running WhatsApp campaigns. This role requires an understanding of CRM/MarTech tools, campaign setup, and performance monitoring, contributing significantly to the company's marketing strategy.
Responsibilities
- Build and send lifecycle and cross-sell campaigns across WhatsApp, email, and SMS, working daily with the tools.
- Set up segments and journeys for FD and credit card products using triggered/automated flows rather than manual campaigns.
- Operate the CRM/MarTech stack (WhatsApp, SMS, email, Gmail) to build templates, schedule sends, manage lists, and ensure clean deliverability.
- Execute A/B tests focused on subject lines, timing, and offerings; track and analyze opens, clicks, and conversions for each campaign.
- Report weekly on campaign performance and pull response data for targeted follow-ups, with a keen ability to extract insights from the data.
Qualifications
- Experience: 6 months to 1 year of relevant experience in CRM, lifecycle marketing, campaign execution, or digital marketing.
- Technical Skills:
- Strong hands-on experience in running WhatsApp campaigns.
- Proficiency with CRM/MarTech tools for independent campaign execution.
- Understanding of campaign segmentation, automated journeys, and triggered flows.
- Strong analytical skills to extract insights from campaign and customer response data.
- Knowledge of campaign metrics, testing, and optimization methodologies.
- Soft Skills: Candidates should be comfortable with hands-on execution and day-to-day campaign management.
Preferred Skills
- Familiarity with campaign automation, customer segmentation, email and SMS marketing, and A/B testing.
- Skills in campaign analytics and data analysis to improve campaign performance.
Experience
- Years of Experience: 6 months to 1 year in a related role.
Environment
- Work Setting: Full-time position based in Bangalore. The specifics of remote or hybrid work arrangements, if any, are not specified.
Salary
- Salary details are not specified in the provided information.
Growth Opportunities
- Potential career advancement opportunities within the company are not detailed.
Benefits
- Details regarding benefits such as insurance, paid leave, or work policies are not provided.
