Green Protein is a forward-thinking brand dedicated to revolutionizing nutrition with plant-based, sustainable, and high-quality protein products. Our mission is to provide healthy, eco-friendly alternatives that cater to the growing demand for nutritious and conscious food choices. We are looking for a driven Performance Marketer to join our team and help scale our online presence while ensuring efficient collaboration with external agencies.

Key Responsibilities

Ad Campaign Management

• Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta (Facebook, Instagram), and others.
• Continuously monitor campaign performance to meet KPIs, including ROAS, CTR, CPC, and CPA.
• Conduct A/B testing to improve ad creatives, targeting, and bidding strategies.
• Analyze data to identify trends and insights, and make data-driven decisions to maximize campaign efficiency.

Agency Coordination

• Serve as the primary point of contact for digital marketing agencies.
• Ensure timely communication and alignment on campaign goals, performance metrics, and deliverables.
• Review agency outputs, including campaign strategies, creatives, and reports, ensuring they align with brand objectives.
• Provide actionable feedback to agencies to drive continuous improvement.

Budget Management

• Manage monthly and quarterly ad budgets to achieve optimal ROI.
• Track expenditures and allocate resources efficiently to high-performing channels.

Reporting & Insights

• Prepare detailed campaign performance reports and present insights to internal stakeholders.
• Collaborate with the analytics team to measure campaign effectiveness and refine strategies.

Collaboration with Internal Teams

• Work closely with the creative and content teams to develop high-quality ad assets.
• Partner with the product and sales teams to align marketing strategies with business objectives.

 

Qualifications and Skills

• 2-3 years of experience in performance marketing or digital advertising.
• Proficiency in advertising platforms like Google Ads, Meta Ads , and others.
• Strong analytical skills with experience in tools like Google Analytics, Excel, and reporting dashboards.
• Excellent communication and project management skills to manage agency relationships.
• Ability to adapt quickly in a dynamic, fast-paced environment.
• Familiarity with e-commerce or D2C brands is a plus.