Job Description
<p style="margin-top:16px; margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><b>Green Protein</b> is a forward-thinking brand dedicated to revolutionizing nutrition with plant-based, sustainable, and high-quality protein products. Our mission is to provide healthy, eco-friendly alternatives that cater to the growing demand for nutritious and conscious food choices. We are looking for a driven <b>Performance Marketer</b> to join our team and help scale our online presence while ensuring efficient collaboration with external agencies.</span></span></span></p>
<h3 style="margin-top:19px; margin-bottom:5px"><span style="font-size:14pt"><span style="page-break-after:auto"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span style="color:#434343"><span style="font-weight:normal"><a name="_osrsi6l76hev"></a><b><span lang="EN" style="font-size:13.0pt"><span style="line-height:115%"><span style="color:black">Key Responsibilities</span></span></span></b></span></span></span></span></span></span></h3>
<h4 style="margin-top:16px; margin-bottom:3px"><span style="font-size:12pt"><span style="page-break-after:auto"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span style="color:#666666"><span style="font-weight:normal"><a name="_w5zhin5213y9"></a><b><span lang="EN" style="font-size:11.0pt"><span style="line-height:115%"><span style="color:black">Ad Campaign Management</span></span></span></b></span></span></span></span></span></span></h4>
<ul>
<li style="margin-top:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta (Facebook, Instagram), and others.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Continuously monitor campaign performance to meet KPIs, including ROAS, CTR, CPC, and CPA.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Conduct A/B testing to improve ad creatives, targeting, and bidding strategies.</span></span></span></li>
<li style="margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Analyze data to identify trends and insights, and make data-driven decisions to maximize campaign efficiency.</span></span></span></li>
</ul>
<h4 style="margin-top:16px; margin-bottom:3px"><span style="font-size:12pt"><span style="page-break-after:auto"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span style="color:#666666"><span style="font-weight:normal"><a name="_h53ogwremxpy"></a><b><span lang="EN" style="font-size:11.0pt"><span style="line-height:115%"><span style="color:black">Agency Coordination</span></span></span></b></span></span></span></span></span></span></h4>
<ul>
<li style="margin-top:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Serve as the primary point of contact for digital marketing agencies.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Ensure timely communication and alignment on campaign goals, performance metrics, and deliverables.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Review agency outputs, including campaign strategies, creatives, and reports, ensuring they align with brand objectives.</span></span></span></li>
<li style="margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Provide actionable feedback to agencies to drive continuous improvement.</span></span></span></li>
</ul>
<h4 style="margin-top:16px; margin-bottom:3px"><span style="font-size:12pt"><span style="page-break-after:auto"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span style="color:#666666"><span style="font-weight:normal"><a name="_15spnyl1k7eo"></a><b><span lang="EN" style="font-size:11.0pt"><span style="line-height:115%"><span style="color:black">Budget Management</span></span></span></b></span></span></span></span></span></span></h4>
<ul>
<li style="margin-top:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Manage monthly and quarterly ad budgets to achieve optimal ROI.</span></span></span></li>
<li style="margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Track expenditures and allocate resources efficiently to high-performing channels.</span></span></span></li>
</ul>
<h4 style="margin-top:16px; margin-bottom:3px"><span style="font-size:12pt"><span style="page-break-after:auto"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span style="color:#666666"><span style="font-weight:normal"><a name="_m264eabdgcpd"></a><b><span lang="EN" style="font-size:11.0pt"><span style="line-height:115%"><span style="color:black">Reporting & Insights</span></span></span></b></span></span></span></span></span></span></h4>
<ul>
<li style="margin-top:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Prepare detailed campaign performance reports and present insights to internal stakeholders.</span></span></span></li>
<li style="margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Collaborate with the analytics team to measure campaign effectiveness and refine strategies.</span></span></span></li>
</ul>
<h4 style="margin-top:16px; margin-bottom:3px"><span style="font-size:12pt"><span style="page-break-after:auto"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span style="color:#666666"><span style="font-weight:normal"><a name="_xux0dgqz7d53"></a><b><span lang="EN" style="font-size:11.0pt"><span style="line-height:115%"><span style="color:black">Collaboration with Internal Teams</span></span></span></b></span></span></span></span></span></span></h4>
<ul>
<li style="margin-top:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Work closely with the creative and content teams to develop high-quality ad assets.</span></span></span></li>
<li style="margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Partner with the product and sales teams to align marketing strategies with business objectives.</span></span></span></li>
</ul>
<p> </p>
<h3 style="margin-top:19px; margin-bottom:5px"><span style="font-size:14pt"><span style="page-break-after:auto"><span style="line-height:115%"><span style="font-family:Arial,sans-serif"><span style="color:#434343"><span style="font-weight:normal"><a name="_1np4mclz6bgj"></a><b><span lang="EN" style="font-size:13.0pt"><span style="line-height:115%"><span style="color:black">Qualifications and Skills</span></span></span></b></span></span></span></span></span></span></h3>
<ul>
<li style="margin-top:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">2-3 years of experience in performance marketing or digital advertising.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Proficiency in advertising platforms like Google Ads, Meta Ads , and others.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Strong analytical skills with experience in tools like Google Analytics, Excel, and reporting dashboards.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Excellent communication and project management skills to manage agency relationships.</span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Ability to adapt quickly in a dynamic, fast-paced environment.</span></span></span></li>
<li style="margin-bottom:16px"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,sans-serif">Familiarity with e-commerce or D2C brands is a plus.</span></span></span></li>
</ul>
<p> </p>
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