About the job
Who we are
JCDC Sports is an early stage tech startup. JCDC recently launched a unique gaming platform
called TFG - Trade Fantasy Game. This platform is an ecosystem for sports fans to not only use
their knowledge to play, trade, earn but also engage with the best of sports personalities’ digital
collectibles and win more rewards. Founded by renowned international level Indian cricketer Mr
Deepak Chahar and veteran Media Tech Professional, also his wife Mrs Jaya Chahar (CEO),
JCDC Sports has a mission to maximise entertainment and rewards of all gamers and sports
lovers globally..
Currently, we are looking for an experienced Performace Marketing Lead to join our team, and
scale our recently launched first offering, “Trade Fantasy Game (TFG)” (available to download
the APK from www.tradefantasygame.in and the APP store)
Who you are
You are a specialist at performance marketing and understand not only how to build funnels but
also how to deliver on them. You can work at any company in the world, but you choose us
because we’re always striving to innovate. You are brilliant, yet humble. You like working in a
team and yet are a one man show. You have high integrity and a strong work ethic. You are
organised and self-motivated to own end to end user acquisition and management funnels. If
this sounds like you, we would love to chat!

 

Key responsibilities:

● Build and manage user acquisition campaigns across various channels including socials,
SEM and display to drive revenue and increase ROI
● Analyse and optimise campaign performance based on data driven insights and strategy
using quantitative analysis.
● Identity marketing performance issues and pinpoint the root cause analysis with the help
of analytics tools such as Google analytics.
● Management of the digital social channels - META, youtube, threads, twitter
● Primary owner of installs, sign ups, DAUs and MAUs
● Drive user acquisition majorly through digital channels
● Lead performance marketing and own end to end associated management
● Identify prospects (influencers, agencies, products) for collaboration/integration and
drive user acquisitions
● Own and present weekly and monthly marketing reports to leadership
● Should have knowledge and experience with Firebase, google analytics, social media sdk
integrations etc.

Qualifications:

● 3-7 years of experience in performance marketing
● Bachelor’s degree
● Proficiency in MS Excel and data analytics
● Master’s degree is a plus
● Prior experience or qualification with data analytics is a plus plus
● Prior experience working with Cricket based applications is a plus plus
● Prior experience in building fantasy sports applications is a plus plus