ROLE OBJECTIVE - To maintain and grow the business with Key Accounts in assigned region with existing and potential customers 2. DUTIES AND RESPONSIBILITIES - a) Financial Responsibility:  To maximize sales from current and potential customers - Developing KAM framework for critical customer in their region.  To be responsible for new product development by pitching for them to the current accounts and client pool.  To keep key watch on developments in market, to incubate ideas for new products. Develop Pipe line for next year.