Job Description
<p align="center" style="margin-bottom:4px; text-align:center"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b><span style="font-size:20.0pt"><span style="color:#1b5e20">EAT BETTER CO.</span></span></b></span></span></p>
<p align="center" style="margin-bottom:20px; text-align:center"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><span style="font-size:12.0pt"><span style="color:#666666">Head of Growth Marketing — Job Description</span></span></span></span></p>
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<p style="margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b><span style="font-size:16.0pt"><span style="color:#1b5e20">Head of Growth Marketing</span></span></b></span></span></p>
<p style="margin-bottom:13px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><i><span style="font-size:11.0pt"><span style="color:#2e7d32">Senior Leadership Role | D2C + Quick Commerce | Competitive Salary + High ESOPs</span></span></i></span></span></p>
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<p><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b><span style="color:#666666">Reporting To:</span></b></span></span></p>
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<p><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Founder</span></span></p>
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<p><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b><span style="color:#666666">Location:</span></b></span></span></p>
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<p><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Jaipur (On-site)</span></span></p>
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<p><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b><span style="color:#666666">Experience:</span></b></span></span></p>
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<p><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">5 – 7 years</span></span></p>
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<p><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b><span style="color:#666666">Salary:</span></b></span></span></p>
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<p><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Best in class. Range Rs 20 lacs to Rs 50 lacs.</span></span></p>
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<p><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b><span style="color:#666666">Monthly Media Budget Managed</span></b></span></span></p>
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<p><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Rs 1.5 – 2.5 crores</span></span></p>
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<p style="margin-top:20px; margin-bottom:10px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b><span style="font-size:11.0pt"><span style="color:#2e7d32">ABOUT THE ROLE</span></span></b></span></span></p>
<p style="margin-top:5px; margin-bottom:5px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">We’re looking for a senior growth leader who can own the entire digital marketing engine for Eat Better Co. — across our D2C website (www.eatbetterco.com), Amazon, and quick commerce platforms (Blinkit, Zepto, Instamart). You will be responsible for customer acquisition, conversion optimization, and marketing P&L across all digital channels. This is a leadership role with a seat at the strategy table.</span></span></p>
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<p style="margin-top:20px; margin-bottom:10px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b><span style="font-size:11.0pt"><span style="color:#2e7d32">KEY RESPONSIBILITIES</span></span></b></span></span></p>
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<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Own the full-funnel growth strategy across D2C, Amazon, and Q-Commerce platforms with end-to-end P&L accountability.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Plan, execute, and optimize performance marketing campaigns on Meta Ads, Google Ads, Amazon Ads, and Q-Commerce ad platforms (Blinkit, Zepto, Instamart).</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Manage and allocate a monthly advertising budget across channels, optimizing for ROAS and CAC targets.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Own the D2C product roadmap — prioritize website features, UX improvements, and tech deployments with internal/agency dev teams on Shopify.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Drive CPC/CPM-based campaign strategy for marketplace and Q-Commerce, managing 100+ campaigns and 200+ keywords.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Build, mentor, and manage a high-performing growth team of 3–5 members across performance marketing and marketplace operations.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Own website performance: mobile-first experience, page speed, conversion rate, and traffic growth.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Analyze heatmaps, user flows, session recordings, and funnel data to continuously improve the customer journey.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Maintain competitive intelligence — benchmark against D2C and FMCG peers across channels.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Report weekly on key metrics: ROAS, CAC, LTV, conversion rates, and channel-wise P&L to the Founder.</span></span></li>
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<p style="margin-top:20px; margin-bottom:10px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b><span style="font-size:11.0pt"><span style="color:#2e7d32">MUST-HAVE SKILLS</span></span></b></span></span></p>
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<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">5+ years in growth/performance marketing with at least 3 years managing both D2C and marketplace channels.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Ability to give creative briefs to the marketing and content team.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Must be super data oriented and really good with Excel.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Proven experience managing monthly ad budgets of ₹50L+ across Meta, Google, Amazon, and/or Q-Commerce platforms.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Deep expertise in Shopify ecosystem, Google Analytics, and e-commerce tech stacks.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Strong analytical mindset — comfortable with data, dashboards, and making budget decisions based on ROAS and unit economics.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Experience with CPC-based bidding, keyword management, and sponsored ad optimization on Amazon/Q-Commerce.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Leadership experience: hiring, mentoring, and managing marketing teams.</span></span></li>
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<p style="margin-top:20px; margin-bottom:10px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b><span style="font-size:11.0pt"><span style="color:#2e7d32">GOOD TO HAVE</span></span></b></span></span></p>
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<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Experience in the D2C food/FMCG/health & wellness space.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Familiarity with ERP and order management integrations </span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Experience with influencer marketing, CRM, and retention strategies.</span></span></li>
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<p style="margin-top:20px; margin-bottom:10px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b><span style="font-size:11.0pt"><span style="color:#2e7d32">WHAT WE OFFER</span></span></b></span></span></p>
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<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Competitive salary aligned to experience and market benchmarks.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Significant ESOP allocation — real ownership in a fast-growing brand.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Direct access to the Founder and a seat at the leadership table.</span></span></li>
<li style="margin-top:4px; margin-bottom:4px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Opportunity to build and shape the entire growth function from the ground up.</span></span></li>
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<p style="margin-top:20px; margin-bottom:10px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b><span style="font-size:11.0pt"><span style="color:#2e7d32">ABOUT EAT BETTER CO.</span></span></b></span></span></p>
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<p style="margin-top:5px; margin-bottom:5px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">We want to help people make healthy food choices without compromising on taste. Our aim is to be the most loved healthy food brand in India. From protein laddoos and millet snacks to sugar-free sweets and guilt-free namkeens — we’re making Indian snacking healthier, one bite at a time.</span></span></p>
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<p style="margin-top:5px; margin-bottom:3px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b>Website: </b><span style="color:#2e7d32">www.eatbetterco.com</span></span></span></p>
<p style="margin-top:3px; margin-bottom:3px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b>Instagram: </b><span style="color:#2e7d32">@theeatbetterco</span></span></span></p>
<p style="margin-top:3px; margin-bottom:3px"><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><b>Contact: </b>hr@eatbetterco.com | 8791552807</span></span></p>
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<p><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Link to our Shark Tank Episode - <a href="https://www.youtube.com/watch?v=QB6HfmOujpU" style="color:#467886; text-decoration:underline">https://www.youtube.com/watch?v=QB6HfmOujpU</a></span></span></p>
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<p><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif">Some Media Mentions - <a href="https://inc42.com/buzz/d2c-snacking-brand-eat-better-bags-inr-17-cr-from-prath-ventures-others/" style="color:#467886; text-decoration:underline">https://inc42.com/buzz/d2c-snacking-brand-eat-better-bags-inr-17-cr-from-prath-ventures-others/</a></span></span></p>
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<p><span style="font-size:10.5pt"><span style="font-family:Arial,sans-serif"><a href="https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/eat-better-co-raises-rs-17-crore-in-pre-series-a-round/120122049" style="color:#467886; text-decoration:underline">https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/eat-better-co-raises-rs-17-crore-in-pre-series-a-round/120122049</a></span></span></p>
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