Head of Growth | Scrabble
Job Description
EAT BETTER CO.
Head of Growth Marketing — Job Description
Head of Growth Marketing
Senior Leadership Role | D2C + Quick Commerce | Competitive Salary + High ESOPs
|
Reporting To: |
Founder |
|
Location: |
Jaipur (On-site) |
|
Experience: |
5 – 7 years |
|
Salary: |
Best in class. Range Rs 20 lacs to Rs 50 lacs. |
|
Monthly Media Budget Managed |
Rs 1.5 – 2.5 crores |
ABOUT THE ROLE
We’re looking for a senior growth leader who can own the entire digital marketing engine for Eat Better Co. — across our D2C website (www.eatbetterco.com), Amazon, and quick commerce platforms (Blinkit, Zepto, Instamart). You will be responsible for customer acquisition, conversion optimization, and marketing P&L across all digital channels. This is a leadership role with a seat at the strategy table.
KEY RESPONSIBILITIES
- Own the full-funnel growth strategy across D2C, Amazon, and Q-Commerce platforms with end-to-end P&L accountability.
- Plan, execute, and optimize performance marketing campaigns on Meta Ads, Google Ads, Amazon Ads, and Q-Commerce ad platforms (Blinkit, Zepto, Instamart).
- Manage and allocate a monthly advertising budget across channels, optimizing for ROAS and CAC targets.
- Own the D2C product roadmap — prioritize website features, UX improvements, and tech deployments with internal/agency dev teams on Shopify.
- Drive CPC/CPM-based campaign strategy for marketplace and Q-Commerce, managing 100+ campaigns and 200+ keywords.
- Build, mentor, and manage a high-performing growth team of 3–5 members across performance marketing and marketplace operations.
- Own website performance: mobile-first experience, page speed, conversion rate, and traffic growth.
- Analyze heatmaps, user flows, session recordings, and funnel data to continuously improve the customer journey.
- Maintain competitive intelligence — benchmark against D2C and FMCG peers across channels.
- Report weekly on key metrics: ROAS, CAC, LTV, conversion rates, and channel-wise P&L to the Founder.
MUST-HAVE SKILLS
- 5+ years in growth/performance marketing with at least 3 years managing both D2C and marketplace channels.
- Ability to give creative briefs to the marketing and content team.
- Must be super data oriented and really good with Excel.
- Proven experience managing monthly ad budgets of ₹50L+ across Meta, Google, Amazon, and/or Q-Commerce platforms.
- Deep expertise in Shopify ecosystem, Google Analytics, and e-commerce tech stacks.
- Strong analytical mindset — comfortable with data, dashboards, and making budget decisions based on ROAS and unit economics.
- Experience with CPC-based bidding, keyword management, and sponsored ad optimization on Amazon/Q-Commerce.
- Leadership experience: hiring, mentoring, and managing marketing teams.
GOOD TO HAVE
- Experience in the D2C food/FMCG/health & wellness space.
- Familiarity with ERP and order management integrations
- Experience with influencer marketing, CRM, and retention strategies.
WHAT WE OFFER
- Competitive salary aligned to experience and market benchmarks.
- Significant ESOP allocation — real ownership in a fast-growing brand.
- Direct access to the Founder and a seat at the leadership table.
- Opportunity to build and shape the entire growth function from the ground up.
ABOUT EAT BETTER CO.
We want to help people make healthy food choices without compromising on taste. Our aim is to be the most loved healthy food brand in India. From protein laddoos and millet snacks to sugar-free sweets and guilt-free namkeens — we’re making Indian snacking healthier, one bite at a time.
Website: www.eatbetterco.com
Instagram: @theeatbetterco
Contact: hr@eatbetterco.com | 8791552807
Link to our Shark Tank Episode - https://www.youtube.com/watch?v=QB6HfmOujpU
Some Media Mentions - https://inc42.com/buzz/d2c-snacking-brand-eat-better-bags-inr-17-cr-from-prath-ventures-others/