E-commerce Development Manager | Scrabble
Posted on February 16, 2026
Job Description
Job Description: E-commerce Development Manager
Industry: Premium / Mass-Premium Chocolate (D2C + Marketplaces)
Location: Mumbai / Hybrid
Experience: 5–8 years
Experience: 5–8 years
What You’ll Own
1. Online Revenue Ownership
• Own monthly & quarterly online sales targets
• Build revenue through launches, bundles, limited editions, gifting
• Balance growth with contribution margins (this is not discount-first)
• Own monthly & quarterly online sales targets
• Build revenue through launches, bundles, limited editions, gifting
• Balance growth with contribution margins (this is not discount-first)
2. D2C Website (Brand is the Hero)
• Own Shopify store end-to-end
• Ensure product pages sell the story, not just the SKU
• Improve conversion through better UX, PDPs, bundles, gifting flows
• Coordinate with developers/designers (no hand-holding)
• Own Shopify store end-to-end
• Ensure product pages sell the story, not just the SKU
• Improve conversion through better UX, PDPs, bundles, gifting flows
• Coordinate with developers/designers (no hand-holding)
3. Marketplaces (Smart, Not Lazy)
• Manage Amazon / Flipkart / quick-commerce selectively
• Decide what goes where (not all SKUs everywhere)
• Own listings, pricing logic, promos, and inventory sync
• Protect brand positioning while driving volume
• Manage Amazon / Flipkart / quick-commerce selectively
• Decide what goes where (not all SKUs everywhere)
• Own listings, pricing logic, promos, and inventory sync
• Protect brand positioning while driving volume
4. Campaigns, Drops & Calendar Thinking
• Build an annual e-commerce calendar:
• Festivals
• Limited drops
• Collaborations
• Gifting moments
• Work with marketing to execute launches that feel premium, not noisy
• Build an annual e-commerce calendar:
• Festivals
• Limited drops
• Collaborations
• Gifting moments
• Work with marketing to execute launches that feel premium, not noisy
5. Performance + Retention
• Work with paid media team on ROAS-positive growth
• Improve AOV, repeat rate, gifting frequency
• Own email / WhatsApp journeys for launches & reorders
• Work with paid media team on ROAS-positive growth
• Improve AOV, repeat rate, gifting frequency
• Own email / WhatsApp journeys for launches & reorders
6. Data, Insights & Founder Updates
• Track daily numbers: sales, traffic, CVR, AOV, repeat
• Translate data into clear actions (not dashboards only)
• Think like a mini-P&L owner for e-commerce
• Track daily numbers: sales, traffic, CVR, AOV, repeat
• Translate data into clear actions (not dashboards only)
• Think like a mini-P&L owner for e-commerce
⸻
Who This Role Is Perfect For
• Someone who has scaled D2C brands from early to growth stage
• Strong commercial thinking (pricing, bundles, margins)
• Understands food / FMCG realities (expiry, heat sensitivity, logistics)
• Can work fast, think independently, and take pressure during launches
• Comfortable working directly with founders
• Someone who has scaled D2C brands from early to growth stage
• Strong commercial thinking (pricing, bundles, margins)
• Understands food / FMCG realities (expiry, heat sensitivity, logistics)
• Can work fast, think independently, and take pressure during launches
• Comfortable working directly with founders
Success Looks Like
• Online revenue becomes a predictable growth engine
• Website feels like a brand experience, not a catalogue
• Repeat customers increase, discount dependency drops
• Founder trusts you to run this vertical end-to-end
• Online revenue becomes a predictable growth engine
• Website feels like a brand experience, not a catalogue
• Repeat customers increase, discount dependency drops
• Founder trusts you to run this vertical end-to-end