<p>We are seeking a dynamic individual with a blend of marketing creativity, analytical skills, and industry experience to drive effective marketing strategies for the Trial Business team.</p> <p>&nbsp;</p> <p>Job Type: Full&ndash;Time (Work from Office)</p> <p>Location: Bangalore</p> <p>Experience - 3-4 years</p> <p>&nbsp;</p> <p>Roles and Responsibilities</p> <ul> <li>Drive topline and bottom-line growth in line with company objectives.</li> <li>Monitor revenue, margin and their contribution to overall business targets.</li> <li>Regularly review category performance and present updates to senior management.</li> <li>Identify gaps and opportunities in the category to ensure growth on a month-on-month basis.</li> <li>Develop and implement category strategies, including pricing, product assortment, and promotional plans.</li> <li>Benchmark category performance against competitors and industry trends.</li> <li>Collaborate with the sourcing and procurement teams to ensure optimal stock levels and reduce inventory risks.</li> <li>Collaborate with the Category Ops, Category Marketing, CRM and Media teams to ensure proper visibility of respective categories</li> <li>Devise strategies to increase traffic and conversion metrics by closely monitoring all category funnels.</li> <li>Analyze customer behaviour, market trends, and feedback to sharpen the category strategy.</li> <li>Utilize data to identify consumer preferences and ensure the category meets evolving customer needs.</li> <li>Develop pricing strategies to drive volume, optimize margins, and maintain competitive positioning.</li> <li>Partner with sales, marketing, supply chain, and finance teams to align on category goals and execution plans.</li> <li>Generate and analyse weekly, monthly, and quarterly reports to track category performance.</li> </ul> <p>&nbsp;</p> <p>SKILLS AND EXPERIENCE:</p> <ul> <li>Minimum of 2 years of experience in category marketing management</li> <li>Strong understanding of digital marketing channels and tools.</li> <li>Proficiency in analyzing data and deriving actionable insights.</li> <li>Excellent communication and interpersonal skills.</li> <li>Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.</li> <li>Creative thinking and problem-solving abilities.</li> <li>Proven track record of successful campaign ideation and execution.</li> </ul>