Salad started in early 2020 when Aruna Chawla (Founder — CEO) realised how little women
know about their own bodies through her background in women’s wellness and research
spanning 6 long years. We launched our first product with Salad Condoms. It did well.
We received a lot of praise, brand loyalty and trust because of our transparency and radically
unique approach to women’s wellness. However, it was clear that changing centuries of
structural inequalities, cultural perceptions, and behaviours was not a small business’ cup of
tea. It was time to go back to the drawing board.
Karishma Rathaur (Co-Founder — COO), who has led growth and product strategy in hyperscale
consumer tech companies, joined us in August 2022. And we’re still on the mission to
demystify a woman’s body for her. But we’re going to solve the problem at its root, using
technology.
We're building for 3.9B active menstruators across the globe, 80%+ of who are dealing with
hormonal imbalances. Through Salad, menstruators can start adapting their lifestyle to their
28-35 day period cycle, to balance out their hormones, and live their healthiest lives.
We’re backed by Antler India, Microsoft for Startups, and supported by the great folks at
Guidea.