Retention Lead | Scrabble & Jigsaw
Posted on November 14, 2023
Job Description
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<p dir="ltr"><b id="docs-internal-guid-17fe0511-7fff-e055-91cc-998946e0dc36">- Own the retention, loyalty, and lifecycle metrics for the brand and deliver cutting-edge analytics, focus on retention, and make fact-based decisions based on defined data sources.</b><br />
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<p dir="ltr"><b id="docs-internal-guid-17fe0511-7fff-e055-91cc-998946e0dc36">- Develop a holistic strategy to consistently better key metrics like Revenue, AOV, Conversion Rate, LTV, Repeat, Brand recall, etc.<br />
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- Develop strategies to drive revenue via cross-selling and up-selling<br />
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- Develop strategic partnerships to drive business growth Key Performance Indicators D2C Revenue.</b><br />
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<p dir="ltr"><b id="docs-internal-guid-17fe0511-7fff-e055-91cc-998946e0dc36">- Develop a holistic omnichannel growth strategy that integrates both online and offline channels to create a unified brand experience.</b><br />
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<p dir="ltr"><b id="docs-internal-guid-17fe0511-7fff-e055-91cc-998946e0dc36">- Identify and prioritize opportunities for growth across various touchpoints, considering regional nuances.</b><br />
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<p dir="ltr"><b id="docs-internal-guid-17fe0511-7fff-e055-91cc-998946e0dc36">- Lead initiatives to enhance brand visibility and market reach through offline channels across India.</b><br />
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<p dir="ltr"><b id="docs-internal-guid-17fe0511-7fff-e055-91cc-998946e0dc36">- Collaborate with cross-functional teams to ensure a seamless transition from online engagement to offline experiences.<br />
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- Complete ownership of retention marketing activities and product strategy for scaling up the revenue<br />
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- Own the entire retention and reactivation funnel constantly tracking, optimizing, and improving the same with the combination of creative communication, offer-led promotion, and product features.</b></p>
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