Position: Assistant Manager/Manager – Digital Marketing

Location: Dwarka, Delhi

Roles and Responsibilities:

• Design, implement, and manage end-to-end digital marketing campaigns to drive customer acquisition through channels such as PPC, SEO, SEM, display advertising, email marketing, and social media
• Oversee SEO/ASO initiatives to improve organic visibility and increase website traffic
• Own the retention, ROAS and CAC across channels to meet revenue targets
• Analyse campaign performance metrics and KPIs to optimize conversion rates
• Manage budgets and constantly reduce CPA costs, improving CLTV etc
• Collaborate with the content and design teams to develop content aligned with marketing objectives
• Utilize analytics tools to generate insights and make data-driven decisions for campaign optimization and budget allocation
• Stay updated with industry trends, emerging technologies, and digital marketing innovations to drive continuous improvement in marketing strategy

Qualifications:

• 3-5 years of experience in customer acquisition, performance marketing, and organic growth
• Exceptional analytical skills and the ability to derive meaningful insights from data
• Should be able to present explanations of performance & outcomes of campaign to wider team
• Strong planning skills with the ability to adapt and change campaigns where required based on data insights
• Revenue focused mindset