Regional Sales Manager position
Reporting to Zonal Sales Director – South
Location Chennai, Tamil Nadu
Brief Overview of the Company
Cipla Health Limited is an independent subsidiary of Cipla which takes care of the Consumer
Healthcare business.
We offer a folio of diverse brands, distilled out of innovation and the desire to help consumers
attain a state of wellbeing. Nicotex, Cofsils, Omnigel, Paracip, Prolyte ORS, Cipladine, Mamaxpert,
Endura, Naselin, Cetafresh and Maxirich are some of our state-of-the-art products that are aimed
at not only the betterment of health but also lifestyle enhancement.
With innovation as an integral part of the DNA, Cipla Health started the journey of independent
consumer healthcare brand in 2015 and launched brands and products based on thorough market
research, driving the company’s growth through their individual USPs, and a focus on the end goal -
to build a healthy and strong future for the Indian consumers.
As a research-driven and fast-paced start-up, we continuously strive to stay ahead and contribute
to the on-going need for quality healthcare and an improved lifestyle with our wellness range
trusted by the consumers.
We take pride in our inclusive work culture that supports and motivates employees. We promote
teamwork and encourage clear and straight communication.

Roles and Responsibilities
a. Setting up a strong and sustainable mixed channel (OTC, FMCG, PWS, Rx) distribution,
including appointing channel partners, setting up sales infra and appointing channel
dedicated sales team
b. Driving the regions Sales Revenue targets
c. Sales & Distribution: Identifies Distributor, helps build their organization and responsible for
capability building
d. Supervision & implementation of on ground marketing programmes for assigned territory
(which includes trade activation) and lead sales execution across the territory (distribution,
in-store availability, activation & merchandising implementation)
e. Identify on-ground business issues: Monitor & audit daily business Issues & provide
market/sales feedback and complete all necessary reports within the stipulated time frame
f. Identify opportunities: maximising business relationships & tapping market information by
gathering competitors’ info (promotions, launches, organization changes, etc.) and regularly
update the sales force teams
g. Monitor & track Trade Budgets

h. Advising on realistic forecasts for each product and territory (based on historical data,
market trends, competitive activity, promotional strategy and sales effort, realistic costs of
operating the sales force and sales promotion programme plans
i. Responsible for obtaining business results through region wise planning & execution of
company strategies, effective people management and team capability building
j. Target achievement through planning & execution of sales promotion activities at retailer
points within the assigned territory.
k. Channel Management - Develop strong working relationship with distributors, manage
distributors for achievement of sales priorities for the region
l. Responsible for coordination with the Regional Customer Marketing, commercial finance,
and other key stake holders in the business in the assigned area.
m. Responsible for the planning, recruitment, direction, organisation, and management of
Territory Sales Incharges & Area Sales Managers to accomplish specific objectives.
n. Coaching and mentoring of TSIs & ASMs to enable them to carry out their roles &
responsibilities in an effective manager
o. Responsible for monitoring the performance of the team by establishing a system of reports
and communications such as sales reports & activity trackers
p. Timely appraisal of team and timely feedback to TSIs & ASMs regarding their performance,
developmental plan for personal and career growth, feedback to ZSD and National Sales
Head about the performance of each direct & indirect report
q. Talent Management within the region, finding out right talent for right role & nurture talent

Job Requirements
a. MBA (or MBA Equivalent) from Tier 1 / Tier 2 college
b. Preferable age: Not more than 35 years
c. Experience: should have at least 10 years of experience in FMCG / OTC Channel Sales, with
notable exposure to wholesale business
d. Should have at least 5 years of geography experience.
e. Should have relevant sales exposure in OTC, FMCG (Groceries & Kirana Stores), OTC & FMCG
Distributor (mandatory), SS (Super stockiest), Wholesale
f. Good team management & coaching skills
g. Should possess Analytical & Problem - Solving Skills to interpret and draw insights from
available data