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Regional Sales Manager | Scrabble

Posted on February 3, 2026

Job Description

<div>Regional Sales Manager position<br /> Reporting to Zonal Sales Director &ndash; South<br /> Location Chennai, Tamil Nadu<br /> Brief Overview of the Company<br /> Cipla Health Limited is an independent subsidiary of Cipla which takes care of the Consumer<br /> Healthcare business.<br /> We offer a folio of diverse brands, distilled out of innovation and the desire to help consumers<br /> attain a state of wellbeing. Nicotex, Cofsils, Omnigel, Paracip, Prolyte ORS, Cipladine, Mamaxpert,<br /> Endura, Naselin, Cetafresh and Maxirich are some of our state-of-the-art products that are aimed<br /> at not only the betterment of health but also lifestyle enhancement.<br /> With innovation as an integral part of the DNA, Cipla Health started the journey of independent<br /> consumer healthcare brand in 2015 and launched brands and products based on thorough market<br /> research, driving the company&rsquo;s growth through their individual USPs, and a focus on the end goal -<br /> to build a healthy and strong future for the Indian consumers.<br /> As a research-driven and fast-paced start-up, we continuously strive to stay ahead and contribute<br /> to the on-going need for quality healthcare and an improved lifestyle with our wellness range<br /> trusted by the consumers.<br /> We take pride in our inclusive work culture that supports and motivates employees. We promote<br /> teamwork and encourage clear and straight communication.</div> <div>Roles and Responsibilities<br /> a. Setting up a strong and sustainable mixed channel (OTC, FMCG, PWS, Rx) distribution,<br /> including appointing channel partners, setting up sales infra and appointing channel<br /> dedicated sales team<br /> b. Driving the regions Sales Revenue targets<br /> c. Sales &amp; Distribution: Identifies Distributor, helps build their organization and responsible for<br /> capability building<br /> d. Supervision &amp; implementation of on ground marketing programmes for assigned territory<br /> (which includes trade activation) and lead sales execution across the territory (distribution,<br /> in-store availability, activation &amp; merchandising implementation)<br /> e. Identify on-ground business issues: Monitor &amp; audit daily business Issues &amp; provide<br /> market/sales feedback and complete all necessary reports within the stipulated time frame<br /> f. Identify opportunities: maximising business relationships &amp; tapping market information by<br /> gathering competitors&rsquo; info (promotions, launches, organization changes, etc.) and regularly<br /> update the sales force teams<br /> g. Monitor &amp; track Trade Budgets</div> <div>h. Advising on realistic forecasts for each product and territory (based on historical data,<br /> market trends, competitive activity, promotional strategy and sales effort, realistic costs of<br /> operating the sales force and sales promotion programme plans<br /> i. Responsible for obtaining business results through region wise planning &amp; execution of<br /> company strategies, effective people management and team capability building<br /> j. Target achievement through planning &amp; execution of sales promotion activities at retailer<br /> points within the assigned territory.<br /> k. Channel Management - Develop strong working relationship with distributors, manage<br /> distributors for achievement of sales priorities for the region<br /> l. Responsible for coordination with the Regional Customer Marketing, commercial finance,<br /> and other key stake holders in the business in the assigned area.<br /> m. Responsible for the planning, recruitment, direction, organisation, and management of<br /> Territory Sales Incharges &amp; Area Sales Managers to accomplish specific objectives.<br /> n. Coaching and mentoring of TSIs &amp; ASMs to enable them to carry out their roles &amp;<br /> responsibilities in an effective manager<br /> o. Responsible for monitoring the performance of the team by establishing a system of reports<br /> and communications such as sales reports &amp; activity trackers<br /> p. Timely appraisal of team and timely feedback to TSIs &amp; ASMs regarding their performance,<br /> developmental plan for personal and career growth, feedback to ZSD and National Sales<br /> Head about the performance of each direct &amp; indirect report<br /> q. Talent Management within the region, finding out right talent for right role &amp; nurture talent</div> <div>Job Requirements<br /> a. MBA (or MBA Equivalent) from Tier 1 / Tier 2 college<br /> b. Preferable age: Not more than 35 years<br /> c. Experience: should have at least 10 years of experience in FMCG / OTC Channel Sales, with<br /> notable exposure to wholesale business<br /> d. Should have at least 5 years of geography experience.<br /> e. Should have relevant sales exposure in OTC, FMCG (Groceries &amp; Kirana Stores), OTC &amp; FMCG<br /> Distributor (mandatory), SS (Super stockiest), Wholesale<br /> f. Good team management &amp; coaching skills<br /> g. Should possess Analytical &amp; Problem - Solving Skills to interpret and draw insights from<br /> available data</div>
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