Vice President – Marketing

Job Summary

The Vice President – Marketing will lead the transformation of a well-established regional heritage brand into a premium, nationally recognized snacks and sweets brand. This senior leadership role is responsible for establishing a professional marketing function that drives brand positioning, marketing strategy, digital and performance marketing, packaging, in-store experience, and team leadership. Reporting directly to the Managing Director & CEO, this role plays a critical part in supporting ambitious growth plans across new markets, channels, and international expansion.

Responsibilities

• Define and execute the overall brand and marketing strategy aligned with the company’s growth objectives.
• Strengthen the brand’s positioning in existing markets and build presence in new markets, formats, and channels.
• Ensure consistent messaging, visual identity, and brand experience across all customer touchpoints including stores, packaging, digital platforms, and trade.
• Develop and implement annual and long-term marketing plans covering brand building, customer acquisition, product promotion, and market expansion.
• Lead above-the-line (ATL), below-the-line (BTL), outdoor, print, local, and in-store marketing campaigns, including promotional calendars around festivals, seasons, and occasions.
• Manage marketing for new store openings, geographic expansion, and product launches.
• Own social media, content, influencer, and performance marketing efforts to grow direct-to-consumer, marketplace, and quick-commerce demand.
• Build and manage customer data, loyalty, and CRM programs to improve retention, repeat purchase, and average order value.
• Measure channel-level effectiveness and ROI, reallocating spend based on performance metrics.
• Track consumer preferences, competition, and category trends to inform product development and packaging design.
• Lead packaging design and renovation initiatives in collaboration with product and manufacturing teams.
• Support management in evaluating new markets, formats, and products.
• Manage the annual marketing budget, ensuring efficient spend and reporting ROI.
• Oversee advertising, media, digital, design, and influencer agencies and vendors.
• Build, mentor, and lead a high-performing marketing team; collaborate closely with Sales, Retail, Growth, and Operations teams.

Qualifications

• 12–20+ years of marketing experience with at least 5 years in a leadership role (Vice President, Head, Director, or General Manager Marketing) for a consumer brand.
• Experience in fast-moving consumer goods (FMCG), food & beverage, quick-service restaurants (QSR), retail, or consumer products sectors, focusing on products purchased repeatedly by consumers.
• Proven track record in both brand/traditional marketing and digital/performance marketing, including budget ownership and ROI accountability.
• Experience managing agencies and building or leading marketing teams.
• MBA or Post Graduate Diploma in Management (PGDM) in Marketing from a reputed institute preferred.
• Willingness to relocate as required.

Preferred Skills

• Experience in snacks, sweets, bakery, dairy, or packaged-food categories.
• Experience taking a regional brand national or launching a brand into new geographies.
• Hands-on experience with quick commerce, marketplaces, and direct-to-consumer growth platforms such as Blinkit, Zepto, Swiggy Instamart, Amazon, and own websites.
• Exposure to packaging design/renovation and retail store experience.
• Experience working in promoter-led or founder-led companies.

Experience

• 12 to 20+ years in marketing roles.
• Minimum 5 years leading marketing functions for consumer brands.
• Experience in multi-channel marketing including retail stores, e-commerce, quick commerce, general and modern trade, institutional sales, and exports.

Environment

• Work setting: On-site with relocation expected.
• The role involves working closely with the promoters and leadership team in a fast-paced, promoter-led environment.
• Requires hands-on leadership, decision-making, and accountability for marketing outcomes.

Growth Opportunities

• Opportunity to be part of the senior leadership team driving the transformation of a heritage regional brand into a nationally recognized FMCG and retail company.
• Potential to influence company-wide growth strategies and expansion into new markets and channels.

Benefits

• Competitive compensation benchmarked for the role; compensation will not be a constraint for the right candidate.
• Opportunity to work in a professionally managed company with a strong heritage and ambitious growth plans.