● GTM - Plan, strategize, and implement the go-to-market strategy for the 0-1 stage of the product
(channels, customer acquisition, customer journey, growth, communities)
● Product positioning - Be a part of the early journey of product development, shaping up product
features, basic feedback from the users and channels, and determining the messaging
● Monetization – As engagement and scale soars, drive experimentations on monetization, to come up
with a long term strategy
● Be a part of founding team driving PMF and GTM fit - indicated via the k-factor and scale
● Build and grow a community of kids and creators
● Conduct market research, analysis, and estimation
● Experiment and drive top-of-the-funnel awareness and improve user acquisition across new channels
● Be a part of user interviews, play-testing sessions with kids, and creator sessions