Job Title: Sales & Marketing Executive

Location: Hybrid / Mumbai, Delhi, Hyderabad
Experience Required: Fresher (0–1 year experience)
Reporting To: Head of Sales & Marketing
Team Interaction: Graphic Designer, Marketing Intern, Sales Intern, Digital Marketing Manager, Experience Design Manager

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Role Objective:

To support the execution of marketing campaigns, assist in sales outreach, manage CRM entries, coordinate follow-ups, and represent Blue Sparrow Events professionally in both online and offline engagements with parents, corporates, and event partners.

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Key Responsibilities

🔹 Sales Support & Lead Management

• Research and identify potential leads across key segments:
  ➤ Event agencies (e.g., 70 EMG, Percept)
  ➤ HR/Marketing Heads of companies (Family Day events)
  ➤ IP creators, mall managers, party planners

• Maintain and update the lead database & CRM system with proper status tracking.

• Assist in cold calling, email follow-ups, and meeting coordination.

• Help customize client decks and proposal emails using brand templates.

• Attend and support client calls, take notes, and track follow-up actions.

🔹 Marketing Execution

• Assist with Instagram and LinkedIn postings – ensure content is uploaded as per schedule.

• Coordinate with the graphic designer to brief creatives (based on campaign planner).

• Support in basic content writing – emailers, captions, and carousel copywriting.

• Help monitor and report on campaign performance (reach, likes, saves, website clicks).

🔹 Event Support & Coordination

• Coordinate logistics and material prep for pop-ups, test stalls, or showcases.

• Help collect photos, videos, and testimonials from on-ground events for marketing use.

• Ensure printed materials (flyers, brochures) are available and updated.

🔹 Reporting & Admin

• Prepare weekly reports for marketing head on:
  ➤ Lead status
  ➤ Campaign performance
  ➤ Content calendar status

• Track and organize folders for all sales/marketing documents.

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Growth & Learning Opportunities

• Exposure to high-end B2B and B2C event marketing.

• Opportunity to learn hands-on execution of digital campaigns, sales strategy, and pitch design.

• Mentorship from senior marketing professionals and event designers.

• Real-time involvement in strategy meetings and client discussions.

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Ideal Candidate Profile

• Strong communication and organizational skills.

• Curious, proactive, and willing to learn.

• Basic knowledge of Excel, Canva, or any CRM tool is a plus.

• Passion for events, storytelling, and marketing is a bonus.

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Working Hours:

10 am – 6:30 pm (Mon–Sat) with flexibility around events and campaigns.

Compensation:

₹18,000–₹25,000/month (depending on skillset)

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