Assistant Manager – Influencer Marketing

Job Summary

The Assistant Manager – Influencer Marketing will lead Brands creator partnerships across platforms such as Instagram and YouTube. This role involves identifying and onboarding relevant influencers, managing end-to-end campaigns, building long-term relationships, and ensuring content aligns with brand and business objectives. The position requires a creative, detail-oriented individual with a strong understanding of the creator ecosystem, capable of balancing authentic storytelling with measurable performance outcomes.

Responsibilities

• Influencer Identification & Onboarding: Identify, evaluate, and onboard relevant influencers and creators across Instagram, YouTube, and emerging platforms, building a pipeline aligned with ASAYA’s values, target audience, and campaign goals.
• Campaign Management: Manage influencer collaborations from discovery to reporting, including developing briefs, coordinating content creation, and ensuring deliverables meet campaign objectives.
• Creator & Talent Relationships: Build and maintain strong, long-term relationships with influencers, creators, and talent managers, negotiating terms and fostering ongoing partnerships.
• Content & Brand Alignment: Review and guide influencer content to ensure visual and tonal consistency with ASAYA’s brand, while maintaining creator authenticity and compliance with skincare claims.
• Performance & Reporting: Track and analyze campaign performance metrics such as reach, engagement, conversions, and ROI, providing insights and recommendations for future campaigns.
• Cross-Functional Collaboration: Work closely with content, performance marketing, and social teams to ensure messaging consistency and integrate influencer content with broader marketing initiatives.
• Trends & Creative Development: Stay updated on industry trends, emerging content formats, and platform innovations; contribute ideas for creative campaigns, product launches, and viral moments.

Qualifications

• 3–4 years of experience in influencer marketing, preferably within skincare, beauty, wellness, fashion, or related consumer brands.
• Hands-on experience managing influencer campaigns from start to finish.
• Strong understanding of the creator economy, especially on Instagram and YouTube.
• Excellent communication skills, including crafting compelling pitches and negotiating with talent and managers.
• Superior organizational and project management skills, capable of handling multiple campaigns simultaneously.
• Relationship-building skills with a warm, proactive, and approachable demeanor.
• Strong creative judgment to produce authentic and engaging content.
• Commercial awareness of how creator content impacts brand growth and sales.
• Analytical skills with the ability to interpret campaign performance data.
• Educational qualifications: Relevant degree or equivalent experience.

Preferred Skills

• Familiarity with skincare ingredients, product claims, and beauty community conversations.
• Experience with emerging social media platforms and content formats.
• Knowledge of influencer marketing tools and analytics platforms.
• Passion for skincare and beauty trends.

Experience

• 3–4 years of relevant experience in influencer marketing within consumer brands, with a focus on skincare or beauty preferred.
• Proven track record of managing successful influencer campaigns end-to-end.

Environment

This is a full-time, on-site role based in Whitefield, Bengaluru. The work environment involves close collaboration with marketing teams and influencers, requiring a proactive approach and adaptability to fast-paced campaign cycles.

Salary

Not specified

GrowthOpportunities

Not specified

Benefits

Not specified