Job Title: Performance Marketing Executive Location: Delhi (On-site) Working Days: 5 Days a Week

About the Company: d’you is a premium, Mumbai-based, bootstrapped skincare brand founded in 2020 by Shamika Haldipurkar. Built on a science-first philosophy, the brand focuses on high-performance, multi-functional formulations designed to solve specific skincare concerns. With a strong presence in the Direct-to-Consumer segment, d’you has scaled rapidly through its hero products like ‘Hustle’ and ‘In My Defence’, backed by intensive R&D and global formulation expertise.

Role Overview: We are looking for a Performance Marketing Executive with 1–3 years of experience in managing Google and Meta campaigns. The role involves end-to-end campaign execution, optimization, and scaling of paid marketing efforts with a strong focus on performance and ROI.

Key Responsibilities: Manage and optimize campaigns on Google Ads and Meta platforms

Handle monthly ad budgets of ₹30–40 lakhs

Track and analyze performance metrics such as CTR, CPC, CPA, and ROAS

Conduct A/B testing across creatives, copies, and audiences

Work closely with the creative team to improve ad performance

Ensure accurate tracking through Google Analytics and Meta Pixel

Requirements: 1–3 years of hands-on performance marketing experience

Strong working knowledge of Google Ads and Meta Ads Manager

Experience managing high monthly budgets (₹30–40 lakhs or similar)

Good analytical and problem-solving skills

Familiarity with campaign tracking and attribution basics

Preferred: Experience in D2C, skincare, or beauty brands

Exposure to fast-paced startup or agency environments

Relevant certifications in Google or Meta ads