Brand Content Manager

Company Overview

Earthful is a VC-funded Fast-Moving Consumer Goods (FMCG) brand dedicated to creating India’s most trusted clean-label wellness products. Featured on Shark Tank India, we have successfully raised a Pre-Series A round led by V3 Ventures and Fireside Ventures. Our founders, Sudha Gogineni and Veda Gogineni, hail from prestigious institutions including IIT Kharagpur and ISB, bringing a wealth of experience from multinational companies and startups like Uber, Meesho, Deutsche Bank, and ITC. Earthful is a fast-growing startup, committed to offering high ownership opportunities and collaboration with the founders.

Job Summary

The Brand Content Manager will be responsible for overseeing the entire content lifecycle—from writing scripts to final production and distribution. This role focuses on creating engaging, high-converting content while managing relationships with content creators and executing performance marketing strategies.

Responsibilities

• Content Creation:
  • Write scripts for social media platforms such as Reels, Shorts, and product demonstrations using AI tools to expedite the process.
  • Develop long-form copy, product page content, and packaging copy, ensuring brand voice consistency.
• Creator & Production Management:
  • Scout, vet, and onboard creators while managing them through the entire process including briefing, scheduling, shoot management, and deliverable tracking.
  • Oversee shoots, whether in-house or with external creators, ensuring content is polished and ready for publication.
• Distribution & Growth:
  • Own and manage social media publishing initiatives and performance metrics.
  • Conduct influencer marketing campaigns involving outreach, negotiation, and ROI tracking.
  • Coordinate performance marketing efforts to create synergy between organic and paid content, analyzing performance data to inform future content strategies.

Qualifications

• Essential Skills:
  • Minimum of 2 years of experience in content, creator/influencer management, or social media, particularly within a Direct-to-Consumer (D2C), health, or FMCG brand.
  • Hands-on experience with creator scouting and management; comfortable utilizing AI tools daily.
  • Strong understanding of short-form video structure including hooks, body, and calls to action (CTA).
• Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Preferred Skills

• End-to-end experience managing influencer campaigns from sourcing to ROI analysis.
• Exposure to performance marketing, particularly through platforms such as Meta Ads, with a focus on Return on Ad Spend (ROAS).
• Background or familiarity with supplement, nutraceutical, or Ayurvedic brands.
• Knowledge of wellness topics, including menopause, hormonal and bone health, and nutrition.

Experience

• 2+ years of relevant experience in content creation and influencer management, preferably within a health or FMCG context.

Environment

• This position is full-time and on-site, located in either the Mumbai (Lower Parel) or Hyderabad (Madhapur) office.

Salary

• Salary details were not specified.

Growth Opportunities

• Engage in a fast-paced startup environment with potential for significant growth and career advancement opportunities within the company.

Benefits

• Details on benefits were not specified.