Junior Performance Marketeer | Scrabble

Posted on November 11, 2024

Job Description

Must be able to speak well so that they can coherently communicate with team and clients. Must be great at excel. Understanding Creative strategy and copywriting is a must.

<div>Evaluation criteria</div> <div>1. Hardcore agency or D2C experience. 2. Communication. 3. Data handling. 4. Creative strategy and copywriting.</div> <div>Salary range is 4.5-6LPA</div> <div>Minim 3 out of 4 are mandatory. 1st one is always mandatory. <meta charset="utf-8" /></div> <h3 dir="ltr">Job Title: Ad Master Gogo </h3>   <h3 dir="ltr">Job description</h3> <div dir="ltr"> </div> <h3 dir="ltr">Roles & Responsibilities:</h3> Ad Campaign Strategy: <ul> <li aria-level="1" dir="ltr"> Develop and execute data-driven advertising strategies across Facebook, Instagram, and other relevant platforms. </li> <li aria-level="1" dir="ltr"> Constantly optimize targeting parameters, ad placements, and budget allocation to achieve maximum ROI. </li> </ul> Creative Optimization: <ul> <li aria-level="1" dir="ltr"> Spearhead the creation, testing, and iteration of ad creatives, ensuring alignment with brand messaging and goals. </li> <li aria-level="1" dir="ltr"> Implement a rigorous A/B testing framework for visuals, copy, and ad formats to enhance performance. </li> </ul> Performance Analysis: <ul> <li aria-level="1" dir="ltr"> Utilize analytics tools to dissect campaign performance, identifying trends and opportunities for improvement. </li> <li aria-level="1" dir="ltr"> Provide concise and actionable insights to drive strategic adjustments and meet or exceed client KPIs. </li> </ul> Budget Management: <ul> <li aria-level="1" dir="ltr"> Own and manage advertising budgets effectively, maximizing ad spend efficiency and driving scalable growth. </li> <li aria-level="1" dir="ltr"> Implement budget allocation strategies based on performance data and client objectives. </li> </ul> Conversion Rate Optimization (CRO): <ul> <li aria-level="1" dir="ltr"> Execute landing page optimization initiatives to boost conversion rates. </li> <li aria-level="1" dir="ltr"> Implement A/B tests on various elements of the funnel to improve overall campaign performance. </li> </ul> Technical Proficiency: <ul> <li aria-level="1" dir="ltr"> Demonstrate a deep understanding of ad platform algorithms, bid management, and audience segmentation. </li> <li aria-level="1" dir="ltr"> Implement advanced technical optimizations to stay ahead of the competition. </li> </ul> Client Communication: <ul> <li aria-level="1" dir="ltr"> Regularly communicate campaign updates, performance insights, and strategic recommendations to clients. </li> <li aria-level="1" dir="ltr"> Proactively address client queries and concerns, ensuring a high level of satisfaction. </li> </ul> Scaling Strategies: <ul> <li aria-level="1" dir="ltr"> Develop and implement strategies for scaling ad campaigns efficiently, taking into account client-specific goals and market dynamics. </li> <li aria-level="1" dir="ltr"> Focus on achieving ambitious revenue targets while maintaining profitability. </li> </ul> Competitor Analysis: <ul> <li aria-level="1" dir="ltr"> Conduct thorough competitor analysis to identify trends, benchmarks, and opportunities for differentiation. </li> <li aria-level="1" dir="ltr"> Implement strategies to stay ahead in the ever-evolving digital advertising landscape. </li> </ul> Testing and Innovation: <ul> <li aria-level="1" dir="ltr"> Stay abreast of emerging trends, features, and technologies within ad platforms. </li> <li aria-level="1" dir="ltr"> Implement innovative testing methodologies to stay ahead of industry changes and maintain a competitive edge. </li> </ul> Cross-Functional Collaboration: <ul> <li aria-level="1" dir="ltr"> Collaborate with internal teams on data-sharing and insights to inform a holistic approach to client success. </li> <li aria-level="1" dir="ltr"> Work closely with creative teams to align visuals and messaging with performance goals. </li> </ul> <h3 dir="ltr">Qualifications and Eligibility Criteria:</h3> Professional Experience: <ul> <li aria-level="1" dir="ltr"> Proven track record of 3-5 years in performance marketing and media buying, specifically in the eCommerce and D2C sectors. </li> <li aria-level="1" dir="ltr"> Demonstrated success in scaling digital advertising campaigns and achieving significant revenue growth. </li> </ul> Top-Tier Agency Experience: <ul> <li aria-level="1" dir="ltr"> Preference will be given to candidates with a minimum of 2 years of experience at a top-tier marketing agency such as Publisis, Merkle, Adyogi, Dentsu, or equivalent. </li> </ul> Technical Proficiency: <ul> <li aria-level="1" dir="ltr"> Advanced knowledge of Facebook Ads Manager, Instagram Ads, and other relevant advertising platforms. </li> <li aria-level="1" dir="ltr"> Proficiency in utilizing analytics tools (e.g., Google Analytics) and advertising-related technology for data analysis and optimization. </li> </ul> Conversion Rate Optimization (CRO): <ul> <li aria-level="1" dir="ltr"> Hands-on experience in optimizing landing pages for conversion and implementing A/B testing strategies. </li> <li aria-level="1" dir="ltr"> Understanding of user experience principles and their impact on conversion rates. </li> </ul> Strategic Thinker: <ul> <li aria-level="1" dir="ltr"> Proven ability to develop and execute strategic marketing plans aligned with client objectives. </li> <li aria-level="1" dir="ltr"> Experience in crafting and implementing scalable growth strategies. </li> </ul> Budget Management: <ul> <li aria-level="1" dir="ltr"> Demonstrated expertise in managing advertising budgets efficiently and maximizing return on investment. </li> <li aria-level="1" dir="ltr"> Experience in implementing budget allocation strategies based on performance data. </li> </ul> Results-Driven Mindset: <ul> <li aria-level="1" dir="ltr"> Strong focus on achieving and exceeding key performance indicators (KPIs) and revenue targets. </li> <li aria-level="1" dir="ltr"> Track record of delivering measurable results in a fast-paced, dynamic environment. </li> </ul> Adaptability and Learning Agility: <ul> <li aria-level="1" dir="ltr"> Ability to adapt to changes in the digital advertising landscape and stay informed about industry trends. </li> <li aria-level="1" dir="ltr"> Willingness to continuously learn and incorporate new technologies and methodologies. </li> </ul> Certifications: (not mandatory)  <ul> <li aria-level="1" dir="ltr"> Preferred certifications include Facebook Blueprint Certification or equivalent. </li> <li aria-level="1" dir="ltr"> Additional certifications in Google Ads or other relevant platforms are a plus. </li> </ul>   This role is tailored for a seasoned professional in media buying, emphasizing technical expertise, strategic thinking, and a track record of success. Preference will be given to candidates with a minimum of 2 years' experience at top-tier marketing agencies.    ashwin@porcellia.com & <a href="mailto:ritesh@porcellia.com">ritesh@porcellia.com</a>

Job Description

Must be able to speak well so that they can coherently communicate with team and clients. Must be great at excel. Understanding Creative strategy and copywriting is a must.