<div>Job Title &ndash; D2C Lead<br /> Reports to &ndash; Chief Growth Officer<br /> Primary Location &ndash; Mumbai<br /> Our Mission :<br /> We know that being healthy isn&rsquo;t easy. Avoiding screens isn&rsquo;t easy. Falling asleep on time<br /> isn&rsquo;t either. Going to that morning workout, getting that dental checkup, spending enough<br /> time in the sun, reading through an ingredients list and hoping that pill in your hand won&rsquo;t<br /> grow you a tail if you swallow it&hellip; None of it is easy - Setu&nbsp;understands - That&rsquo;s why we make<br /> supplements that make sense.<br /> Job Purpose :<br /> This is a unique opportunity to work with a high growth D2C startup to help shape our<br /> online sales and presence. You will have P&amp;amp;L ownership for our D2C channel, lead ROI-led<br /> growth hacks across digital marketing, oversee overall digital content strategy, keyword<br /> research, web analytics, online outreach. This includes manging pricing, optimisation of<br /> channels, reviewing and monitoring competitors, managing inventory.<br /> Roles and Responsibilities :<br />  Hands-on past experience in performance campaigns and media planning across<br /> Google, Facebook, Affiliates, etc. with proven success record with, preferably, a D2C<br /> eCommerce company<br />  performance campaigns upto 20-30LPA (ROAS based)<br />  Deep understanding of SMM, social and viral mechanics&nbsp;<br />  Good understanding of SEO and willingness to support the relevant team in<br /> achieving the desired targets<br />  Optimize marketing automation and lead nurturing processes through Email &amp;amp;<br /> Mobile Based Marketing.&nbsp;<br />  Engage in advertising on various Digital Platforms directly as well as through<br /> coordination with Digital Advertising Agency / Partners &ndash; (Should be able to Draft<br /> Brief for the Content &amp;amp; creative team)<br />  Experience with MarTech technologies and understanding of marketing auto-<br /> workflows.<br />  Should have team handling capabilities and the ability to be hands on across a gamut<br /> of marketing activities (SEM/ PPC/ Google Adwords/ Display/ Social Media<br /> marketing/ Viral marketing/ etc.)&nbsp;<br />  Ideating, Planning and experimenting growth hacks</div> <div> Conceptualizing, building, executing and analyzing adoption and engagement<br /> marketing programs across all outbound marketing channels<br />  Increasing brand awareness by developing and iterating on customer segmentation<br /> and designing innovative marketing tactics<br />  Understanding the end-to-end life cycle funnel and attribution metrics to shape<br /> marketing and messaging&nbsp;<br />  Defining event calendar for setu.in and integrating the same with all traffic channels<br /> like Social Media, Display/Text Ads, and online campaigns<br />  Partnering with product and technology team to build a roadmap and executing<br /> projects that lead to increased engagement from active customers as well as lapsed<br /> customers</div> <div>Required Education, Experience and Skills :<br />  Graduate with 5-8 years in marketing/ digital, with at least 2 years across D2C<br /> eCommerce<br />  Preference will be given to candidates from a Tier 1 Engineering/ Business Schools<br /> like IIT&amp;amp;IIMs/ ISB Insight applications<br />  Good Team Management Skills and leadership&nbsp;<br />  Excellent team player with good written and verbal communication skills.<br />  Ability to manage/influence multiple stakeholders, good cross functional skills<br />  Strong analytical and quantitative skills including the ability to use customer<br /> research, hard data, and metrics to back up intuition and assess the efficacy of<br /> marketing programs</div>