Job Title – D2C Lead
Reports to – Chief Growth Officer
Primary Location – Mumbai
Our Mission :
We know that being healthy isn’t easy. Avoiding screens isn’t easy. Falling asleep on time
isn’t either. Going to that morning workout, getting that dental checkup, spending enough
time in the sun, reading through an ingredients list and hoping that pill in your hand won’t
grow you a tail if you swallow it… None of it is easy - Setu understands - That’s why we make
supplements that make sense.
Job Purpose :
This is a unique opportunity to work with a high growth D2C startup to help shape our
online sales and presence. You will have P&L ownership for our D2C channel, lead ROI-led
growth hacks across digital marketing, oversee overall digital content strategy, keyword
research, web analytics, online outreach. This includes manging pricing, optimisation of
channels, reviewing and monitoring competitors, managing inventory.
Roles and Responsibilities :
 Hands-on past experience in performance campaigns and media planning across
Google, Facebook, Affiliates, etc. with proven success record with, preferably, a D2C
eCommerce company
 performance campaigns upto 20-30LPA (ROAS based)
 Deep understanding of SMM, social and viral mechanics 
 Good understanding of SEO and willingness to support the relevant team in
achieving the desired targets
 Optimize marketing automation and lead nurturing processes through Email &
Mobile Based Marketing. 
 Engage in advertising on various Digital Platforms directly as well as through
coordination with Digital Advertising Agency / Partners – (Should be able to Draft
Brief for the Content & creative team)
 Experience with MarTech technologies and understanding of marketing auto-
workflows.
 Should have team handling capabilities and the ability to be hands on across a gamut
of marketing activities (SEM/ PPC/ Google Adwords/ Display/ Social Media
marketing/ Viral marketing/ etc.) 
 Ideating, Planning and experimenting growth hacks

 Conceptualizing, building, executing and analyzing adoption and engagement
marketing programs across all outbound marketing channels
 Increasing brand awareness by developing and iterating on customer segmentation
and designing innovative marketing tactics
 Understanding the end-to-end life cycle funnel and attribution metrics to shape
marketing and messaging 
 Defining event calendar for setu.in and integrating the same with all traffic channels
like Social Media, Display/Text Ads, and online campaigns
 Partnering with product and technology team to build a roadmap and executing
projects that lead to increased engagement from active customers as well as lapsed
customers

Required Education, Experience and Skills :
 Graduate with 5-8 years in marketing/ digital, with at least 2 years across D2C
eCommerce
 Preference will be given to candidates from a Tier 1 Engineering/ Business Schools
like IIT&IIMs/ ISB Insight applications
 Good Team Management Skills and leadership 
 Excellent team player with good written and verbal communication skills.
 Ability to manage/influence multiple stakeholders, good cross functional skills
 Strong analytical and quantitative skills including the ability to use customer
research, hard data, and metrics to back up intuition and assess the efficacy of
marketing programs