<h1 style="margin-top:13px; margin-left:8px"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-weight:normal"><span lang="EN-US" style="color:#00b189">Key Resp<span style="font-variant:small-caps">o</span>nsibilities</span></span></span></span></h1> <p class="MsoBodyText">&nbsp;</p> <ul> <li style="margin-right:8px"><span style="font-size:11pt"><span style="line-height:97%"><span style="tab-stops:23.65pt 23.7pt"><span style="font-family:Tahoma,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:97%"><span style="color:#222222">Develop and execute marketplace strategies to drive revenue growth, aligning with Joint Business Plans (JBP) and achieving monthly and annual business targets.</span></span></span></span></span></span></span></li> <li style="margin-right:57px"><span style="font-size:11pt"><span style="line-height:97%"><span style="tab-stops:23.65pt 23.7pt"><span style="font-family:Tahoma,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:97%"><span style="color:#222222">Take full ownership of the profitability and performance of the e-retail business unit, ensuring end-to-end management and P&amp;L optimization.</span></span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:12.1pt"><span style="tab-stops:23.65pt 23.7pt"><span style="font-family:Tahoma,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="color:#222222">Utilize keyword research, optimized content, and both paid and unpaid promotions to boost product sales.</span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:12.1pt"><span style="tab-stops:23.65pt 23.7pt"><span style="font-family:Tahoma,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="color:#222222">Design and execute effective promotions to drive sales numbers, enhance visibility, and improve key metrics.</span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:12.1pt"><span style="tab-stops:23.65pt 23.7pt"><span style="font-family:Tahoma,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="color:#222222">Ensure smooth daily operations on external platforms, troubleshooting and resolving operational issues.</span></span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="line-height:12.0pt"><span style="tab-stops:23.65pt 23.7pt"><span style="font-family:Tahoma,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="color:#222222">Perform detailed analysis of sales trends, conversions, and key metrics, providing relevant insights.</span></span></span></span></span></span></li> <li style="margin-right:51px"><span style="font-size:11pt"><span style="line-height:97%"><span style="tab-stops:23.65pt 23.7pt"><span style="font-family:Tahoma,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="line-height:97%"><span style="color:#222222">Optimize budget allocation for each platform, track spends effectively, and continuously improve ROI while minimizing customer acquisition costs.</span></span></span></span></span></span></span></li> <li style="margin-right:50px"><span style="font-size:11pt"><span style="tab-stops:23.65pt 23.7pt"><span style="font-family:Tahoma,sans-serif"><span lang="EN-US" style="font-size:10.0pt"><span style="color:#222222"><span style="letter-spacing:-.05pt">Manage</span></span></span> <span lang="EN-US" style="font-size:10.0pt"><span style="color:#222222">product listings and prepare and upload A+ Content, utilizing info-graphics and optimized SEO-rich content along with the internal team members</span></span></span></span></span></li> </ul>