Product Manager Role Overview

• Hiring for a Product Manager (PM) to address user education gaps.
• Role involves educating users on product features and launches.
• Focus on current users (70%) and new customer onboarding (30%).

Key Responsibilities and Channels

• Educating users through written content, messages, and videos.
• Emphasis on video content, including Loom videos and webinars.
• New customer onboarding via LinkedIn and YouTube, including '0 universities'.

Candidate Requirements and Experience

• Mandatory experience at a US-based startup due to storytelling and selling skills.
• Strong communication, problem-solving, and storytelling abilities.
• Sweet spot of 3-4 years experience, maximum 5 years, with a startup mindset.

Work Environment and Location

• Work from office in Bellandur, near Embassy Golf Links.
• Expected 5 days a week in office, with flexibility for 3-4 days.
• Open to candidates outside Bangalore willing to relocate.

Performance Metrics and Evaluation

• Primary metric: feature adoption rate by new users.
• Input metrics: number of webinars, videos, and content pieces created.
• Other metrics: time spent by users on the product and actions performed.

Interview Process and Compensation

• Interview process includes an initial round, an assignment (video creation for a feature), and two further rounds.
• Compensation range for the role is 30 to 40 lakhs.
• Relocation support provided for candidates outside Bangalore.

Recruitment Challenges and Strategy

• Difficulty finding suitable candidates with social media or agency-only experience.
• Seeking candidates comfortable with 'heavy lifting' and execution.
• Considering candidates from consulting backgrounds, especially those with client-facing and video creation skills.

Recruitment Agency Collaboration

• Agency to share 3 vetted profiles per week.
• Option to provide a list of LinkedIn profiles for the agency to reach out to.
• Commitment to sharing profiles within 5 working days.