<div>Job Overview:</div> <div><br /> We are seeking a highly motivated and data-driven Team Lead - Performance Marketing to join our dynamic team. You will be responsible for leading and executing performance marketing campaigns across various digital channels, optimizing for maximum ROI, and contributing to the overall success of our marketing efforts. This role requires a strong understanding of the digital marketing landscape, particularly performance marketing on platforms like Google, YouTube, and Meta, combined with proven leadership skills and a passion for data-driven decision making.</div> <div>&nbsp;</div> <div>Responsibilities:<br /> -&gt; Lead the execution of performance marketing campaigns across all digital channels (Google Ads, YouTube Ads, Meta Ads, etc.) in line with the overall marketing strategy and budget.<br /> -&gt; Develop and implement campaign strategies, optimizing for key performance indicators (KPIs) and driving maximum ROI.<br /> -&gt; Analyze campaign performance data, identifying trends, opportunities, and areas for improvement.<br /> -&gt; Manage and optimize campaign budgets, ensuring efficient allocation and maximizing return on investment.<br /> -&gt; Collaborate with the broader marketing team (Content Marketing, Brand Marketing, etc.) to ensure seamless integration of campaigns and a unified brand experience.<br /> -&gt; Oversee and mentor a team of performance marketing specialists, providing guidance, training, and support to foster professional growth and development.<br /> -&gt; Stay abreast of industry trends, emerging technologies, and new marketing tools to maintain a competitive edge.</div> <div>-&gt; Develop and implement processes to streamline workflows, improve efficiency, and enhance campaign performance.<br /> -&gt; Contribute to the development and refinement of the overall performance marketing strategy.<br /> -&gt; Present data and insights to stakeholders, clearly communicating campaign performance and recommendations.</div> <div>&nbsp;</div> <div>Important and Mandatory:<br /> -&gt; Minimum 5+ years of experience in performance marketing, with a proven track record of success in driving ROI across various digital channels.<br /> -&gt; Experience in the healthcare or wellness industry.<br /> -&gt; Experience working with Google Analytics or other web analytics tools.<br /> -&gt; Experience leading and managing a team of performance marketing specialists, fostering collaboration and ensuring individual and team growth.<br /> -&gt; Expertise in campaign management and optimization on Google Ads, YouTube Ads, Meta Ads, and other relevant platforms.<br /> -&gt; Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.<br /> -&gt; Deep understanding of digital marketing fundamentals, including SEO, SEM, paid social, display advertising, and content marketing.<br /> -&gt; Proficiency in MS Excel &amp; MS Powerpoint<br /> Bonus Points:<br /> -&gt; Excellent communication and presentation skills, able to effectively communicate complex data and strategies to various stakeholders.<br /> -&gt; Experience in managing affiliate marketing programs.<br /> -&gt; Knowledge of digital marketing regulations and best practices.</div>