Performance Marketing (Paid Acquisition Growth)  Plan, execute, and optimize performance marketing campaigns across Meta (Facebook Instagram) and Google (Search, Display, Shopping) to drive revenue and new customer acquisition.  Own campaign strategy, budget allocation, bidding, creatives, and audience targeting to consistently achieve ROAS and CAC targets.  Monitor and analyze daily/weekly KPIs including ROAS, CPA, CTR, CVR, AOV, and revenue contribution.  Implement conversion tracking, pixel health checks, and event validation to ensure accurate attribution.  Continuously optimize campaigns through A/B testing of creatives, landing pages, offers, and audiences.  Scale winning campaigns while controlling ad fatigue and cost inflation.  Coordinate with creative and content teams to develop high-converting ad creatives aligned with campaign goals.