<div>About the Role At Nua, we obsess over our customers. As the custodian of the loyal Nua customer, you will define and execute all customer retention activities. You will own the entire post-purchase customer journey, grow Nua&rsquo;s subscriber base and their lifetime value, and define ways to better retain and engage customers. This is an opportunity to reshape the way women buy and engage with D2C brands in India. You will be reporting directly to the Head of Retention / Head of D2C Channel and will partner with several teams, including Product/Tech, Category, Operations, Customer Experience, to build retention capabilities (e.g., marketing/communications, payments, UI/UX, customer delight, etc). You will also manage the operational aspects of retention, including day-to-day troubleshooting and issue resolution. You will have access to senior-level discussions and be expected to deliver high quality results for the firm. Nua isn&rsquo;t your typical workplace - an open work atmosphere, a lean team structure, and strong believers of &ldquo;no idea is a bad idea&rdquo;, are what define us. You will get to work in a fun environment with great work ethics, unbelievable growth and recognition and uncompromising work-life balance. And beyond all, an opportunity to solve real problems. Key Responsibilities ● Grow customer retention rate and LTV ● Develop the customer retention and loyalty strategy for Nua ● Lead and execute the retention marketing plan ● Develop and initiate growth and retention campaign briefs and experiments, with clearly defined metrics ● Rapidly develop and launch qualitative and quantitative A/B and multivariate tests and continuously apply the learnings ● Develop retention marketing strategies, including behavioural targeting, SMS/Email/Social Media retargeting&nbsp;</div> <div>&nbsp;</div> <ul> <li>Collaborate closely with several teams, including Marketing, Product/Tech, Category, Operations, Customer Experience to build retention capabilities (e.g., marketing/communications, UI/UX, payments, customer support, etc)</li> </ul>