Creative Head | Scrabble
Posted on December 11, 2025
Job Description
Job Title: Content/Creative Head
Location: Gurgaon
Why Habuild? Who we are ?
We are the biggest advocates of ‘Habit Building’.
Who Is Habuild?
Habuild is world’s largest online yoga community, built on a simple but powerful idea:
“To do something ordinary every day is extraordinary.”
We are not a fitness app, not just a yoga platform, and not another wellness startup. We are a movement, a community of habit builders helping people regain control over their health and mind through small, consistent actions.
With over 1.27 crore+ members across 169 countries, Habuild helps everyday people, mostly mothers, fathers, and working professionals 40+ build lifelong habits.
Our Scale & Impact
1.27 Cr+ members across 169 countries
Just 25 countries to go, will you help us take yoga everywhere?
6 World Records (including a Guinness World Record!)
From 2000+ consecutive days of yoga to the largest online class with 7.52 lakh participants — we’re grateful to be breaking our own records, join the party next time?
6 lakh+ people practice yoga every single day with Habuild
A daily dose of health, joy, and mom-style ashirvaad, good for everyone including you.
2.5M+ subscribers on YouTube
We don’t even count family members anymore, they just show up every morning. Don’t believe it? Attend a free session.
But, you have never heard about us? Well, ask your mom or chachi or bua or bhabhi or that aunty (or uncle) in your building who always gave you a tough competition when it came to catching the lift about Saurabh Bothra and/or Habuild and you’ll know!
Because, behind every number is a story, a 59-year-old woman who finally walked the ramp and won a beauty pageant, a 45-year-old who overcame pain to dance again. We’ve members from a 13 month old to a 103 year old, all attending the same session and are part of a community that shows up, no matter what.
Key Job Responsibilities:
- Lead the content strategy and narrative structure across existing social channels and community initiatives for both brand and founder profiles, while also launching new channels as needed.
- Own end-to-end campaign and content calendar across all platforms — website, performance marketing, email, WhatsApp, social (3M+ followers across Instagram, YouTube, LinkedIn, Facebook), in-app, and more.
- Collaborate with founders, internal teams, and external experts to distill complex ideas into clear, relatable, high-impact content.
- Create content playbooks and scalable systems that enable fast, high-quality production without losing the brand’s unique voice
- Build and lead the creative studio, managing writers, producers, videographers, editors, and channel owners (internal and external)
- Lead animation and other emerging content initiatives to scale, experiment, and drive innovation across internal and external storytelling.
- Track, analyse, and report content performance across channels; surface insights and drive tight feedback loops into the creative process
- Partner closely with design, growth, and product teams to ensure content feels human, distinct, and non-templated.
- Conceptualise long-form content and orchestrate its transformation into snackable, scroll-stopping formats.
- Team Management - Hire, mentor, and retain top-tier creative talent, while elevating existing team capabilities
- Champion AI-driven content innovation and integrate AI thinking into brand storytelling and production workflows
Minimum Qualifications:
1. 10-15 years of experience in content strategy, editorial, or creative strategy
2. Can think campaign and calendar long-term vision + daily cadence
3. Comfort with wellness, science, and habit formation as content themes
4. A strong writing voice (but knows when to step back and let others shine)
5. Has led content for corporate and personal brands or built a content engine from scratch
6. Rolls up their sleeves when needed, takes initiative, and backs their creative instincts with data