Responsibilities:
● Develop and execute a comprehensive performance marketing strategy to
drive customer acquisition and revenue growth.
● Work closely with the founders and build the marketing function in terms of
defining the strategy, the channels and execution models and building the
team.
● Lead a team responsible for managing and optimising digital channels,
including email marketing, LinkedIn, and other relevant platforms as of now
this role is IC but the person will build a team around him/herself.
● Collaborate with content creators to leverage podcasts, web assets, and other
content formats to enhance marketing campaigns.
● Analyse data and insights to continually optimise marketing strategies and
tactics for maximum ROI.
● Stay abreast of industry trends and best practices to ensure the company
remains at the forefront of marketing innovation.
● Manage relationships with external agencies and partners to support
marketing initiatives.

● Provide regular reports and updates to senior leadership on marketing
performance and key metrics.

 

Requirements:
● 5-8 years of experience in performance marketing, with a strong focus on
digital channels.
● Proven expertise in leveraging email marketing, LinkedIn, and content
marketing to drive results.
● Prior exp in building and scaling a global enterprise SaaS marketing function
is critical to succeed in this role. NA market exposure is mandatory.whereas
experience in the ME/SEA markets is a plus.
● Planning and executing end to end organisation’s marketing efforts including
website (SEO/SEM), Performance Marketing, Social Media, Campaigns,
Product Marketing, Events, PR etc. working closely with the internal team and
third party agencies.
● Design and roll-out frequent communication like newsletters, social media
posts, program updates, campaign reports and blog posts and coordinate
with partners, agencies and internal teams to curate, refine and publish
content of all forms.
● Understanding of sustainability or real estate space would be an added
advantage.
● Strong analytical skills and the ability to translate data into actionable insights
with excellent communication and leadership abilities.