WHAT YOU’LL DO:
● Create content - write clear, engaging
campaigns for WhatsApp and email.
● Build and run communication journeys - design
lead flows from first contact to conversion.
● Enable AI calling - manage and improve Truva’s
conversational AI outreach.
● Use and optimize our marketing stack (WABA,
CRM, email, analytics).
● Track and improve - measure what works and
turn insights into repeatable playbook

Writes with clarity and purpose - knows how to
make messages sound natural, not
“marketing-y.”
● Curious about tools and automation - excited to
explore how tech can make marketing smarter.
● Organized and detail-driven - can plan,
execute, and track multiple campaigns.
● Growth-focused - learns fast, experiments often,
and looks for ways to make things work better