Growth Marketing Manager | Scrabble

Posted on September 9, 2025

Job Description

About Habuild:

Habuild is India’s first habit-building platform — starting with daily yoga. Our mission is to make habit-building simple, consistent, and joyful for every household. Whether you're 3 or 91, we help you show up daily.

As we scale globally, we're looking for a Growth Manager who can bring both creative thinking and performance execution to the table. We’re currently trusted by over 1 Crore members from 100+ countries.

What You’ll Do

Own lead gen. and acquisition across growth channels
Plan and execute performance campaigns (Meta, Google, YouTube, WA, etc.)
Identify channels other than Meta and Google for growth, experiment, and launching community-based growth loops and referral programs
Work with design/content to build high-converting ad creatives and landing pages
Identify metrics and KPI for each growth lever and own and manage them, eg: leads per channel, spend, budgets, and track CAC, ROAS, LTV, retention, and cost per trial
Collaborate with the product team to improve onboarding, conversion & engagement

What We’re Looking For

5-7 years of experience in performance marketing, growth, or digital marketing
Worked in a scaled-up B2C company’s marketing team to scale up Acquisitions with significantly low CPL
Strong grasp of paid acquisition, CRM, attribution, and retention mechanics
End-to-end understanding of Meta Ads Manager, Google Ads, GA4, etc. How to implement pixels, APIs, etc.
Strong comfort with numbers and reports + creativity, someone who A/B tests everything but writes a good hook
Bonus: experience with wellness/edtech/consumer apps or community-led brands

Why Join Us?

Mission-first: We’re building not just a product, but a movement
Small, tight-knit team where your work creates direct impact
Creative freedom to experiment, build, and own outcomes
Front-row seat to India’s fastest-growing wellness community