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Growth Marketing Manager | Scrabble

Posted on September 9, 2025

Job Description

<h3><strong>About Habuild:</strong></h3> <h3>&nbsp;</h3> <div>Habuild is India&rsquo;s first habit-building platform &mdash; starting with daily yoga. Our mission is to make habit-building simple, consistent, and joyful for every household. Whether you&#39;re 3 or 91, we help you show up daily.&nbsp;</div> <div>As we scale globally, we&#39;re looking for a Growth Manager who can bring both creative thinking and performance execution to the table. We&rsquo;re currently trusted by over 1 Crore members from 100+ countries.</div> <div>&nbsp;</div> <h3><strong>What You&rsquo;ll Do</strong></h3> <ul> <li>Own lead gen. and acquisition across growth channels</li> <li>Plan and execute performance campaigns (Meta, Google, YouTube, WA, etc.)</li> <li>Identify channels other than Meta and Google for growth, experiment, and launching community-based growth loops and referral programs</li> <li>Work with design/content to build high-converting ad creatives and landing pages</li> <li>Identify metrics and KPI for each growth lever and own and manage them, eg: leads per channel, spend, budgets, and track CAC, ROAS, LTV, retention, and cost per trial</li> <li>Collaborate with the product team to improve onboarding, conversion &amp; engagement</li> </ul> <h3>&nbsp;</h3> <h3><strong>What We&rsquo;re Looking For</strong></h3> <ul> <li>5-7 years of experience in performance marketing, growth, or digital marketing</li> <li>Worked in a scaled-up B2C company&rsquo;s marketing team to scale up Acquisitions with significantly low CPL</li> <li>Strong grasp of paid acquisition, CRM, attribution, and retention mechanics</li> <li>End-to-end understanding of Meta Ads Manager, Google Ads, GA4, etc. How to implement pixels, APIs, etc.</li> <li>Strong comfort with numbers and reports + creativity, someone who A/B tests everything but writes a good hook</li> <li>Bonus: experience with wellness/edtech/consumer apps or community-led brands</li> </ul> <div>&nbsp;</div> <h3><strong>Why Join Us?</strong></h3> <ul> <li>Mission-first: We&rsquo;re building not just a product, but a movement</li> <li>Small, tight-knit team where your work creates direct impact</li> <li>Creative freedom to experiment, build, and own outcomes</li> <li>Front-row seat to India&rsquo;s fastest-growing wellness community</li> </ul>
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