Company Overview:

Vegrow, India's leading B2B fruits marketplace was established in 2020 by IIT alumni. A tech platform partnering with farmers, aggregating supply, and selling to organized demand through partnership. Vegrow has established a strong presence in the fruits segment in India, which is a large, unorganised market that is poised for tech-led disruption due to its fragmented and localised operational structure and is characterised by the involvement of multiple intermediaries facilitating transactions with addressable market size of $60 Billion.

The company maximises farmers’ income, by accurately grading produce and efficiently matching it with the most suitable demand channel. This creates a virtuous cycle, attracting more farmers through competitive pricing as well as more buyers, who seek consistency in both price and quality.

Job Details:

The Senior Manager – FXS Business will lead the commercial operations and P&L for one large mandi or multiple mandis within Vegrow's FruitX (FXS) business—a technology-enabled marketplace connecting buyers and sellers in the fresh produce ecosystem.

This is a high-impact leadership role requiring end-to-end ownership of business growth, buyer acquisition and retention, revenue, profitability, working capital, credit management, collections, and operational execution. The role demands extensive on-ground engagement with mandi ecosystems, including wholesalers, loaders, commission agents, and other key buyer segments, to drive sustainable commercial growth.

The ideal candidate comes with deep experience in rural B2B sales, credit-led businesses, and commercial operations, who thrives in fast-paced, execution-focused environments.

Requirements:

• Own the P&L for one large mandi or multiple mandis.
• Drive revenue growth and achieve business targets.
• Acquire new buyers and strengthen relationships with existing buyers.
• Manage buyer credit, collections, and working capital efficiently.
• Ensure smooth commercial operations across assigned mandis.
• Build strong relationships with wholesalers, traders, loaders, and other key stakeholders.
• Identify growth opportunities and expand business within the region.
• Work closely with cross-functional teams to improve execution and customer experience.
• Track business performance and take corrective actions to achieve targets.
• Lead and support on-ground teams to ensure high-quality execution.

Experience:

8-12 years of relevant experience in rural B2B commercial roles, preferably with a focus on demand management and marketplace dynamics.

Preferred Industry Background:

 Target Companies+ Agri Inputs, FMCG, FMCD or other rural B2B sales organizations.